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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

Magid Hires in New York and Salt Lake City
17/5/19
US-based strategy and custom research company Magid has appointed Brian Katz as Senior Vice President, Product and Data Strategy, in New York; while qualitative researcher Jason Rice has joined its Gaming and Esports practice in Salt Lake City, Utah. More.
Media Audience Specialists Launch Global Alliance
15/5/19
Organisations from India, Japan, France and Canada have teamed up to launch GAMMA, the Global Alliance for the Measurement of Media Audiences. The new body, headed by Global MD Brad Bedford, aims to align operational processes and technical standards in the sector. More.
Flat Quarter for 'Transforming' Nielsen
30/4/19
Nielsen has reported a 2.9% fall in first quarter revenue (+0.4% on constant currency terms), to $1.6bn, with net income down 40% to $43m from $72m a year ago, but adjusted EBITDA up slightly (+0.5%) at $415m. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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