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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

Investor Pushes for Nielsen Sale
14/8/18
Hedge fund Elliott Management Corp has acquired an 8.4% stake in Nielsen Holdings, at an estimated value of $660m, and aims to put pressure on the Nielsen Board to sell the company. More.
ICO Appoints Technology Policy Head
13/8/18
UK regulator the Information Commissioner's Office (ICO) has appointed an Executive Director for Technology Policy and Innovation. Simon McDougall, currently MD of IBM-owned consultancy Promontory, will seek to ensure privacy is embedded in new technologies and business systems. More.
Indian Office for Mobile Measurement Firm Adjust
13/8/18
Berlin-based mobile measurement provider Adjust is expanding operations to India with the opening of a new office in Mumbai, and has appointed Ashwiny Thapliyal to lead the regional team. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
OTX
OTX is one of the world’s leading online market research companies and the agency of choice for clients looking to use the internet for more imaginative research. www.otxresearch.com

 
The Nielsen Company
Nielsen is committed to integrity and innovation. Our mission is to provide our clients with the most complete understanding of consumers and markets worldwide. www.nielsen.com

Peanut labs
Peanut Labs is a game-changing sample company that constantly delivers compelling and innovative solutions to key research industry needs at a price and quality level that cannot be matched. www.peanutlabs.com


ALL SUPPLIERS

Absolute Quality - comScore - DFC-Niko - Electronic Entertainment Design - Future US - GamePlan Insights - isuppli - OTX Research - Peanut Labs - Rentrak - Screen Digest

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