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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

Privacy Update: COPPA, Shield and Carriers
21/6/18
GDPR and Cambridge Analytica aren't the only privacy stories in town. Elsewhere, US phone companies are in hot water for careless distribution of location data; comScore has been dragged into a Disney privacy suit; and the whole framework of EU-US data transfer is under fire again. More.
comScore Adds PushSpring Mobile Audience Data
5/6/18
comScore has partnered with mobile app and device data provider PushSpring, to help advertisers target audiences based on app consumption and demographics. More.
GRIT Charts New World for MR
30/5/18
US research publication GreenBook has launched the 23rd edition of its Research Industry Trends Report (GRIT), featuring what it describes as 'the closest thing to a brand tracker for the industry', as well as GRITscape, a 'conceptual framework' mapping the world of MR in 'Games of Thrones' style. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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OTX
OTX is one of the world’s leading online market research companies and the agency of choice for clients looking to use the internet for more imaginative research. www.otxresearch.com

 
The Nielsen Company
Nielsen is committed to integrity and innovation. Our mission is to provide our clients with the most complete understanding of consumers and markets worldwide. www.nielsen.com

Peanut labs
Peanut Labs is a game-changing sample company that constantly delivers compelling and innovative solutions to key research industry needs at a price and quality level that cannot be matched. www.peanutlabs.com


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