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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

MR Industry Growth at Highest Level Since 2010 - 22/9/17

Last year saw the MR industry experience its highest level of growth since 2010, according to the latest study by international association ESOMAR. >> More

Moat and IAS Metrics Added to Mopub Developer Kit - 4/9/17

Twitter-owned mobile ad network MoPub has launched a software development kit (SDK) with viewability support from independent metrics firms Integral Ad Science (IAS) and Moat. Publishers using the kit can offer measurement of viewability and other metrics for their in-app ad inventory. >> More

$5m Funding for SPORTLOGiQ - 31/8/17

Montreal-based sports analytics platform SPORTLOGiQ has raised $5m in a Series A round of funding, which it will use to continue to commercialize its technology. >> More





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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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OTX is one of the world’s leading online market research companies and the agency of choice for clients looking to use the internet for more imaginative research. www.otxresearch.com

 
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