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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

Velocity Brings Motion-Based Analytics to Ad Platform
17/11/17
In the US, motion-based analytics specialist Velocity has partnered with programmatic platform provider Beeswax, to help advertisers gauge receptivity to an ad based on how an actual person physically holds and moves their mobile device. More.
Strong Organic Growth for Ipsos in Third Quarter
2/11/17
Ipsos grew its Q3 revenue to EUR 434.0m, equivalent to organic growth of 4.9%, representing 'solid recovery'. Due to currency effects - a fall in the value of the US dollar and pound sterling against the euro - reported figure was up only 0.5%. More.
MRC Revises Mobile and Desktop Measurement Guidelines
2/11/17
In New York, the Media Rating Council (MRC) has released the final version of its Mobile In-App Measurement and Mobile Web Measurement Guidelines. A draft version of the Digital Video Ad equivalent has also been released for comment. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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