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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

Data Plus Math Hires Moe for NYC Expansion
17/1/19
Boston, MA-based cross-platform TV and video measurement firm Data Plus Math (D+M) has hired Jason Moe as Vice President of Business Development, with an immediate remit to establish an office in New York. More.
UKOM Appoints New Chair
14/12/18
UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has appointed Iain Jacob as Chair, succeeding Douglas McArthur who is stepping down after nine years. Jacobs will take up the post at the end of March. More.
Growth Funds for In-app Analyst SOOMLA
5/12/18
In Tel Aviv, in-app monetization measurement specialist SOOMLA has raised $2.6m in a Series A round of funding, which it will use to expand in the US and further develop its proprietary tech platform. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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