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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

Canadian MR Association 'CRIC' to Open Early Next Year
16/10/18
Canada's new MR industry association now has a name, the Canadian Research Insights Council (CRIC); and aims to hold its first open board meeting in Q1 of 2019. ESOMAR standards, which had already been the basis of industry standards in Canada, will be endorsed by the new body. More.
Advance Invests in Games and Esports Analyst Newzoo
12/10/18
Business intelligence company Advance Publications and its affiliates (Advance) have acquired a majority stake in games and esports analytics firm Newzoo. Terms of the deal have not been disclosed. More.
Nielsen's SuperData Debuts Gaming Measure
12/10/18
Nielsen-owned games industry researcher SuperData has launched Arena, a reporting tool measuring audiences for online gaming video content and esports platforms and services. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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