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|  RECENT NEWS ITEMS | | | |
Gaming
25/6/26
Behavioral data ecosystem company Behavix has announced a partnership with European panels firm horizoom; named former ESOMAR leader Joaquim Bretcha as a Strategic Advisor; and launched a new suite of 'highly enriched' data feeds across mobile and desktop, with key European markets included. More.
CreatorIQ has announced an integration with dentsu.Audiences, the global ad group's audience strategy and insights platform. Clients will be able to directly match target audience attributes with creator, follower or viewer audience data, and identify 'the most impactful voices for every campaign.' More.
Nielsen has today announced the expansion of its YouTube measurement in Japan, to include the deduplication of linear TV audiences. More.
View all related news items | | | | |
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What's Included? | | | | Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
| | | FEATURES
Gamification, it's big and clever but it's not new by James Myring of BDRC Continental
Putting Analytics at the Heart of Game Monetization
by Mark Robinson of GamesAnalytics
Advertisers console yourselves and play the game
by James Myring of BDRC Continental
Game Theory
turning surveys into games
by Jon Puleston of GMI Interactive
If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT
CURRENT JOBS IN THIS SECTOR
Associate, Respondent Acquisition Toronto, ON, Canada
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Research Director - Consumer Brand Technology, Gadgets and Gaming Central London
AD or Senior Research Manager - Technology, Entertainment and Gaming Clients Central London
Senior Research Executive – Multi-Channel Retail / Gaming London
>> More jobs in this sector>> View all jobs on MrWeb
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