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MRT - Trends - Technologies - Techniques... If you work in a new area of research or business information - perhaps mining business databases, setting up online panels or scanning brainwaves to assess ad response - MRT is for you. Feel free to comment on what you read or ask questions of the pundits.

TRENDS - TECHNOLOGIES - TECHNIQUES

  NEW on MRT for April/May  
 
uSamp's Matt Dusig with Disruptive Developments in Software

Field and Fab's Ivor Knox on Taking a Punt of CATI

Grass Roots's Jamie Thorpe on Listening Online

NIck Coates and Nicholas Ind Chat about Co-creation

Consumer Knowledge Centre's Bryan Urbick on Co-creating with kids

Steve Cooke on Internal Social Networks

BDRC Continental's James Myring on The origins of Gamification

 
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Are we all co-creationists now?

As both those who profess to practise co-creation and those who don’t will tell you: ‘good researchers have been co-creating and not calling it that for a long time’. Whether it’s a tool or a whole new field, a good handful of small to medium sized companies such as Brand Genetics, eYeka, Face, and our own pundits Promise have made such a noise about the technique recently that now the big boys are stepping up.
> Continue





Sample is Sexy Again

Since Christmas we have had a flurry of activity on the sample provision front. Companies innovating and rebranding all over the place; not to mention an outbreak of free authoring and analysis tools on sample provider websites. Here at MrWeb we are wondering 'Is sample sexy again?'> Continue

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Folders  
Panel Power at #mrxonmeth

Last week’s Online Research Methods conference had a very silly hash tag (#mrxonmeth) plus a great deal of talk about the EU Cookie Directive and its consequences for the whole MR industry. But the unexpected news from the leading edge is that it might mean a shot in the arm for online panel providers. > Continue





New today

Articles by Matt Dusig: Disruptive Developments in Software

....and Ivor Knox writes about Taking a Punt on CATI

....and Jamie Thorpe writes about Listening Online.

 
 

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