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Are we all co-creationists now?
As both those who profess to practise co-creation and those who don’t will tell you: ‘good researchers have been co-creating and not calling it that for a long time’. Whether it’s a tool or a whole new field, a good handful of small to medium sized companies such as Brand Genetics, eYeka, Face, and our own pundits Promise have made such a noise about the technique recently that now the big boys are stepping up.
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