THE TRENDS AND TECHNOLOGY SECTION OF MRWEB
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MRT
Trends, technologies, techniques... and thinkers
that are changing market research
that are changing market research
More Than a Features Section
On these pages you'll find the latest thinking on all that's new in market research and allied disciplines such as ad targeting, big data analytics and neuroscience. But if you're a specialist in - or just fascinated by - a particular area, you'll also find news summaries, job listings, directories and more on the relevant home page.Trends, Technologies + Techniques
Mobile Surveys and Monitoring
Thinkers!
Data Mining,
Text Mining and BI Tools
Text Mining and BI Tools
Winter 2012
Latest Articles...
What's new on MRT...?
Pat Molloy - formerly of Confirmit discusses Online Research Dashboards Where are we today with market research reporting?
ResearchBods Robin Hilton on:
Community Rewarded Research A new approach to respondent recruitment and incentivisation.
Community Rewarded Research A new approach to respondent recruitment and incentivisation.
Culture Watch's Kate Wilson embarks on
A Journey into the Unknown Taking on the Challenges of Researching Cultural Diversity.
A Journey into the Unknown Taking on the Challenges of Researching Cultural Diversity.
Thanks go to...
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Paul Griffiths
Simpson Carpenter -
David Smith
DVL Smith Ltd. -
Pat Molloy
ex-Confirmit
Back to the Future
Uploaded 6th December, 2012‘Doc, I have a picture of the future, but I’m starting to disappear from it...’ It’s a common refrain from researchers in this age of DIY surveys and big data. But, says Paul Griffiths of Simpson Carpenter, many of the answers are in our past.
Talk to the Hand(set)
Uploaded 6th December, 2012New generations of mobile devices - and their spread to an ever-increasing portion of the population - offer a raft of new opportunities to the survey researcher, from multimedia presentation and survey apps to on-the-spot feedback and diary-style, camera-assisted responses. Some of the leading researchers in the field, however, are just as excited about devices’ ability to pass on data ‘passively’.
Data, Mindsets and Powerful Ideas
Uploaded 11 October, 2012The customer insight landscape is changing. The data that market researchers can now access is strikingly different from only a few years ago. In this series of articles we will review the implications of the changing customer insight landscape for the mindset that customer insight professionals will need, and look at different ideas for developing these capabilities.Current Sectors...
3.
Launches Wednesday December 12th: Big Data, Data Mining and BI
The archive...
feature articles and other content grouped by subject area but not yet in the new format:
We plan to start new-style sections with similar content for all or most of the above in the next year - watch this space [or at least, check back every now and then - if you watch it too closely we fear it may seem a lengthy process :) ].