MRT - The Trends & Technology Section of MrWeb

Trends, technologies, techniques...
and thinkers that are changing market research

MRT: The MrWeb Features Section

MRT is now structured around MrWeb's four 21st birthday special feature publications.

Already published: Online Communities, October '19; and Insights in the Mobile Age, May 2020.

Coming up: Data Visualization, August 2020 and Neuroscience, Eye Tracking and Biometrics, November 2020. For advertising enquiries, contact Nick Thomas.

All content is free to read and available in pdf format online - read as a '' publication or download. Something over half the content also appears in DRNO and can be read in html format.

Online Communities Supplement - October 2019

Online Communities Cover

Articles published in DRNO:

Interview Excerpts: Isaac Rogers, CEO at 20|20 Research.

Ask, Listen and Observe: Andy Buckley, Head of Client Solutions at Join the Dots / InSites Consulting argues that communities need to 'step up their game'.

Being Customer Centric, Not Just Talking About It. Verve Executive Director Paul Lawson casts an expert eye over the many great uses of a community panel.

ITV's Village Voice Hannah Downs, Head of Insight at UK agency ResearchBods, explains how the firm uses a community to help British broadcasting group ITV get closer to viewers.

A View from the Outside - Communities aren't just for insight. Richard Millington of FeverBee, who has helped build them for everyone from Apple to Lego to the UN, helps define where we sit in the bigger picture.

Interview - Kristof De Wulf InSites Consulting's co-founder and CEO on the acquisition of Join the Dots, the company's plans and the future for online communities more broadly.

Lean Communities, smooth pit stops: 20|20's Julia Eisenberg and Isaac Rogers The rise of the 'smaller, more tactical insights community', and the need to get that 'pit lane' running smoothly.

Online Communities issue also sponsored by...

Together - Online Research Communities by Further - Learn More Here
Join the Dots
20|20 Lean Communities - half the cost, twice the agility

Mobile Age Supplement - May 2020

Insights in the Mobile Age Cover

Articles published in DRNO:

Accuracy and Authenticity - How Smartphones Revolutionised Research, by Richard Preedy, Verve

Mobile Election Polling - Abraham Muller, CTO at Brandwatch Qriously, looks at how mobile methods can make election polling easier to implement and more accurate.

Delivering Great Mobile Qualitative: Four Keys to Success - by Ross McLean, Vice President, Mobile Qualitative at 20|20 Research

7 Steps to a Better Mobile Survey - QuenchTec Survey Designer Dennis Sewberath highlights seven ways to turn a survey into a 'beautiful conversation', for the sake of better feedback and higher completion rates.

You've Missed the Boat - RealityMine CEO Chris Havemann looks at the continuing opportunity for market researchers in a world of consumers and media changed almost out of recognition by the mobile revolution. Part 1 of 2.

...but there's another one along in a minute - in part 2, RealityMine CEO Chris Havemann looks at Why MR firms are 'fundamentally well-positioned', and where the immediate opportunities lie.

3 Mobile Marketing Myths - Andy Chandler, General Manager, UK & Ireland at mobile measurement and fraud prevention specialist Adjust, debunks three fashionable but misplaced ideas from this booming market.

Interview - Giles Palmer - the Brandwatch founder & CEO talks sifting through 1.5 trillion pages of data; pulling apart the Model-T Ford; and why our industry could grow fivefold in 5 years.

Did You Get the Message? Reach3 Insights CEO & founder Matt Kleinschmit looks at the rise of the mobile messaging-based Survey - with case studies from work for Jagermeister, Hyundai and Kimberly-Clark.

An interview with Tugce Bulut, the inspirational founder and CEO of app-based feedback business Streetbees.

Mobile Age issue also sponsored by...

Brandwatch / Qriously
20|20 Lean Communities - half the cost, twice the agility

And coming soon...

Data Visualization and Presentation Software
Neuromarketing, Eyetracking and Biometrics

Previous articles from MRT - 2018

Online Communities & Custom Panels
  • Exclusive to MRT: From the trenches - three takeaways from a food manufacturer after 5 years running a branded community - by Peter Shafer, Vice President, Digital Solutions at our sponsor, Toluna.
  • Bigger than MR... Why the Market Research Industry Must Wake Up and Embrace Dynamic Insight or Die, by Frédéric-Charles Petit, March 2018.
  • From the Web: How Sky Bet uses its online community to get an in-depth understanding of its customer - read on the Vision Critical blog.
Mobile Insights & Data
  • Mobile ethnography and the curse of the 'over question' '...instead of just sharing the moment, your participant is now distracted with five questions to answer during their shop'. Participants should be able to share their experiences as easily and as quickly as breathing, yet there's always pressure to ask more, says Further, the company behind the Tandem mobile solution. Read their summary and tips.
  • August 2018: An Essential Guide to Mobile Ethnography 'In the new discipline, the participants themselves are the researchers, capable of documenting and sharing their lives via mobile phones and other portable devices' - read the complete Guide, from our sponsor, Further.
Big Data & BI
  • In the near future, Data Scientists will conduct their business very differently - argues writer Paramita Ghosh, with reference to a host of other articles and authorities. Read on web site
  • Big data beast Hortonworks trounces revenue forecasts / heading for profit? Read it on