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Trends, technologies, techniques... and thinkers
that are changing market research

More Than a Features Section

MRT takes the newer techniques and technologies in and around the market research industry one by one, and brings you news, jobs, features and directories for each. As of Spring 2017 we're reviving the section, focusing at first on just a couple of key sectors - content is all new, with daily updates, and we hope to add more sectors soon.
Trends, Technologies + Techniques
Mobile Surveys and Monitoring
Data Mining,
Text Mining and BI Tools
Future Technologies
Latest Articles...
What's new on MRT...?

Daily updates for:

...Including DRNO articles, links to news items and features on external sites, and relevant jobs as they arise.
Thanks go to...
GreenBook - The Guide for Buyers of Marketing Research
mobile device


Reports of desktop's death have been greatly exaggerated (in the UK anyway) say UKOM and comScore. Read on UKOM site Exploring the use of emojis in qual research. Read on GreenBook
The challenge

Big Data & BI

Where are they now? Catching up with IIeX EU 2016 Competition Winner Read on GreenBook Machine learning says the 2017 Oscar Winner is... La La Land. (It was on the cards. One of them anyway) Read it here
Current Sectors...

The archive...

Warning: *Old* content. Feature articles could still be of interest, other sections not updated...
Web Traffic Monitoring   Web Traffic Monitoring     Custom Panels and Communities   Custom Panels and Communities     Segmentation and Modelling   Segmentation and Modelling
Outsourcing and Offshoring   Outsourcing and Offshoring     Presentation and Reporting Software   Presentation and Reporting Software     Online Panels   Online Panels
Gaming   Gaming     Social Media Monitoring   Social Media Monitoring     Behavioural and Ad Targeting   Behavioural Ad Targeting
Sample Providers   Sample Providers     DIY Survey Software   DIY Survey Software     Co-creation   Co-creation
          Neuromarketing & Eyetracking   Neuromarketing & Eyetracking          

Some of the above will get their own new-style sections in the next year - check back every now and then or watch DRNO for announcements :)