MrWeb's MRT - Market Research Trends, Technologies and Techniques


TRENDS - TECHNOLOGIES - TECHNIQUES

	NEW on MRT for January/February

	Nunwood's Ian Addie on How consumers really feel Former CEO of Research Now Chris Havemann on New Year's Resolutions CACI's John Rae on Keeping segmentation relevant Brass' Laura Morris on Segmentation pitfalls Discovery's Ken Parker on Behavioural economics and qualitative research Opinium's Jeremy Marshall & Paul Crooke with An NPS case study Grass Roots' Jamie Thorpe on Data Collection Technology

	Also
	Recent features by: Michalis Michael - DigitalMR Bryan Urbick - The Consumer Knowledge Centre Niall Smith - FreshMinds Ian Addie - Nunwood

MRT Pundits - How it works

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		Panel Power at #mrxonmeth Last week�s Online Research Methods conference had a very silly hash tag (#mrxonmeth) plus a great deal of talk about the EU Cookie Directive and its consequences for the whole MR industry. But the unexpected news from the leading edge is that it might mean a shot in the arm for online panel providers. > Continue

What's Next for Segmentation?

This month in �Segmentation and Modelling� we have two articles which show very different approaches taken by analysts to identifying discrete groups in the population for the purpose of marketing. The first from CACI describes a priori segmentation in a changing world; the second from Brass looks at some potential pitfalls of the process. Features Editor Teresa Lynch wonders about the future of segmentation techniques.> Continue

Collateral Benefits

Two annual conferences rolled round this week: the IJMR Research Methods Forum 2011: Does Research Reflect Reality a one day event in London and Festival of NewMR a webinar which runs online from 00:00 to 23:00 GMT. Features Editor Teresa Lynch attended both and wondered if conference attendees are benefitting from the trend to engage and entertain the respondent. > Continue