Joy Liuzzo - Director of Marketing & Mobile Research
Joy Liuzzo is Director of Marketing & Mobile Research at InsightExpress, a leading provider of high-quality, digital marketing research and advertising effectiveness solutions. She is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts across the organization. She works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations. She is also responsible for the company’s digital media measurement marketing initiatives.
Joy has extensive strategy and research experience in new media and telecommunications. She joined InsightExpress from AOL where she held a high level role that involved mobile marketing and product development and worked closely with clients at every phase of the research process. She holds a B.A. from Hollins College and an M.S. from Old Dominion University.
Joy's current articles: (3)
The Next Great Thing or Just Hype? - 13th July, '11
Mobile Advertising Effectiveness - 22nd April, '10
Free Range Research - 6th October, '09 |
