MRT - The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring

On these pages
you'll find daily updates of DRNO news items relating to mobile survey technology and mobile usage data; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

Today's selection of cuttings and submissions (updated Fri Feb 16 2018)

Do mobile phones actually make their owners happier? Input from the Gallup World Poll. Read more

A new study of global data from the Gallup World Poll with the mobile industry trade network GSMA, looks at the relationships between people's use of mobile phones and the internet on one hand, and their self-reported measures of happiness - which researchers refer to as subjective well-being (SWB) - on the other. Read it

And More Netflix Numbers from Nielsen Read more

Nielsen's SVOD figures suggest an audience of 15.8m viewers, nearly 11m of them adults 18-49, watched the premiere of Stranger Things 2 within three days of its launch. These exclude mobile device viewing (see next Inbox item) but are equivalent to live-plus-three day ratings data for traditional TV. Nielsen also says that 361,000 subscribers streamed the entire nine-episode season within 24 hours of its release. Read it

'Why Nielsen's Netflix ratings are complete trash' Read more

A month ago DRNO reported ( that Netflix had described Nielsen's new 'Subscription Video On Demand' (SVOD) content ratings' as 'not even close' to accurate, mostly because the service doesn't incorporate any data from content watched via mobile devices. Says an irate Yoni Heisler on mobile and consumer electronics news site BGR, 'Given how many hours of content people digest on mobile devices, Nielsen's methodology is embarrassingly incomplete and flawed from the very start. To this point, Netflix just a few days ago revealed that 67% of subscribers tend to watch content outside of their living rooms, which is to say outside of the realm of set-top boxes'. So there it is - Nielsen launches a service and a month later Netflix is beginning to give us stats it wouldn't before - kudos to the ratings giant :) Read it

RECENT FEATURES from around the industry...

Exploring the Use of Emojis in Qualitative Research - GreenBook blog, posted by Over the Shoulder

In Demand at IIeX 2017 EU - which technologies and techniques dominated the client meetings?

In the News...

Evoke Group Buys AboveNation Media
US health marketing group Evoke has acquired full-service media strategy and buying agency AboveNation Media, whose range of data sciences and measurement services includes a proprietary client dashboard for predictive modelling and analysis of current performance. More.
NBCUniversal Strengthens Measurement Solutions Team
In New York, media giant NBCUniversal has hired Pankaj Kumar as SVP Measurement and Innovation, to create partnerships for its proprietary measurement solutions and give ad clients more tools analysing the reach and impact of their campaigns. More.
Netquest Launches New European Panels
Online panel and behavioural data specialist Netquest has launched four new ISO-certified European panels - in the UK, Germany, France and Italy. More.

View all related news items

Feature Archive / 2012-2017

Mobile: Part but not All of the Answer - by Dave King of Confirmit.

Talk to the handset - MrWeb's Nick Thomas on the promise of passive data.

Why isn't everyone doing Mobile Research? - by Teresa Lynch.

The Next Great Thing or Just Hype? - Joy Liuzzo of InsightExpress on mobile today.

Mobile Advertising Makes a Move - Ed Kershaw of Nielsen on a new level of engagement.

How to make a Big Brand App not suck - Stephen King explains how not to make crApps.

Mobile Advertising Effectiveness - InsightExpress Director Joy Liuzzo presents a primer

Can't Keep Still - by Nielsen Mobile's European Director Edward Kershaw.

Fear The One Star - by CEO, Stephen King.

Free Range Research - InsightExpress Director Joy Liuzzo on the wide open potential of mobile surveys.

Current Jobs in this Sector

Manager, Business Development - Ipsos Observer, New York (posted Feb 15th 2018)

Director, Business Development - Ipsos Observer, Culver City, CA, USA (posted Feb 15th 2018)

Senior Consultant, Qualitative - Innovation and Insight Consultancy, Central London (posted Feb 8th 2018)

AD (Qual) - Innovative Techniques (VR, AI, Mobile Ethnography), London (posted Feb 8th 2018)

Client Service Lead, Mobile and Online Research - Global Group, Sydney (posted Jan 31st 2018)

Scripting Team Lead, London (posted Jan 26th 2018)

Account Director - Work with Revolutionary Digital Tools and Techniques, Shanghai, China (posted Jan 23rd 2018)

Account Manager - Advertising Effectiveness - Digital Research Agency, Central London (posted Jan 16th 2018)

Associate Director, London (posted Jan 12th 2018)

Quant Project Manager - Communities and Mobile - Top International Group, Central London (posted Jan 10th 2018)

Associate Director - Mobile / Digital / Tech - Impactful Insights, Central London (posted Jan 10th 2018)

Nielsen Representative CR Mobile / Pensacola, Offsite, FL, USA (posted Jan 5th 2018)

Senior Research Executive - Digital / Social / Mobile, Manchester (UK) (posted Dec 8th 2017)