MRT - The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring

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you'll find daily updates of DRNO news items relating to mobile survey technology and mobile usage data; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

Today's selection of cuttings and submissions (updated Thurs Nov 23 2017)

And More Netflix Numbers from Nielsen Read more

Nielsen's SVOD figures suggest an audience of 15.8m viewers, nearly 11m of them adults 18-49, watched the premiere of Stranger Things 2 within three days of its launch. These exclude mobile device viewing (see next Inbox item) but are equivalent to live-plus-three day ratings data for traditional TV. Nielsen also says that 361,000 subscribers streamed the entire nine-episode season within 24 hours of its release. Read it

'Why Nielsen's Netflix ratings are complete trash' Read more

A month ago DRNO reported ( that Netflix had described Nielsen's new 'Subscription Video On Demand' (SVOD) content ratings' as 'not even close' to accurate, mostly because the service doesn't incorporate any data from content watched via mobile devices. Says an irate Yoni Heisler on mobile and consumer electronics news site BGR, 'Given how many hours of content people digest on mobile devices, Nielsen's methodology is embarrassingly incomplete and flawed from the very start. To this point, Netflix just a few days ago revealed that 67% of subscribers tend to watch content outside of their living rooms, which is to say outside of the realm of set-top boxes'. So there it is - Nielsen launches a service and a month later Netflix is beginning to give us stats it wouldn't before - kudos to the ratings giant :) Read it

MFour's Surveys On The Go app ranks consistently in the Top 125 for both Android and iOS users Read more

... according to App Annie stats quoted by the company. SOTG has ranked in the Top 125 97.2% of the time among U.S. Android users who download the app at Google Play; and at Apple's App Store it's been in the Top 125 99.3% of the time since July 1st. MFour says the app consistently earns user ratings of 4.5 stars out of 5 in unsolicited public feedback posted at the two app stores, based on more than 62,000 ratings to date. Read it

RECENT FEATURES from around the industry...

Exploring the Use of Emojis in Qualitative Research - GreenBook blog, posted by Over the Shoulder

In Demand at IIeX 2017 EU - which technologies and techniques dominated the client meetings?

In the News...

Médiamétrie Launches French Social Media TV Ratings
French media research agency Médiamétrie is to launch a service to measure and understand the impact TV programmes are having on social media activity across the country. More.
Irish Firms Partner for Social Media TV Analysis
Social network analyst Engager has partnered with TAM Ireland to measure how the country's TV audiences engage with social media. More.
Twitter and Innovid to Measure In-Stream Video Ads
Twitter has partnered with online video analytics tech developer Innovid, to support delivery and measurement for its In-Stream Video Ads. More.

View all related news items

Feature Archive / 2012-2017

Mobile: Part but not All of the Answer - by Dave King of Confirmit.

Talk to the handset - MrWeb's Nick Thomas on the promise of passive data.

Why isn't everyone doing Mobile Research? - by Teresa Lynch.

The Next Great Thing or Just Hype? - Joy Liuzzo of InsightExpress on mobile today.

Mobile Advertising Makes a Move - Ed Kershaw of Nielsen on a new level of engagement.

How to make a Big Brand App not suck - Stephen King explains how not to make crApps.

Mobile Advertising Effectiveness - InsightExpress Director Joy Liuzzo presents a primer

Can't Keep Still - by Nielsen Mobile's European Director Edward Kershaw.

Fear The One Star - by CEO, Stephen King.

Free Range Research - InsightExpress Director Joy Liuzzo on the wide open potential of mobile surveys.

Current Jobs in this Sector

Account Manager - Advertising Effectiveness - Digital Research Agency, Central London (posted Nov 14th 2017)

Manager, Client Solutions, Remote, USA (posted Nov 1st 2017)

Research Manager - Kids and Youth, North Yorkshire (posted Oct 20th 2017)

Research Manager - Customer Insight Consultancy, Manchester (UK) (posted Oct 17th 2017)

Product Designer, San Francisco, CA, USA (posted Oct 17th 2017)

Marketing Researcher - Brand Marketing, Menlo Park, CA, USA (posted Oct 10th 2017)

Manager, Client Solutions, Chicago, IL, USA (posted Sep 28th 2017)