James Myring - Director of Media and Internet Research, BDRC Continental
James is Director of Media and Internet Research at BDRC Continental in Holborn, London where he has worked for the last 11 years.
He has particular experience of international broadcast and online gaming research – where he has worked closely on projects assessing the profile of online gamers, the impact of in-game advertising and the role of brands within social games.
James has presented at the MRS and MRG on topics ranging from In-game advertising, Monetisation of online media content and Piracy and is particularly interested in how technology impacts on both research and society.
He graduated from the University of Warwick with a BA (Hons) in Politics and International Studies.
James Myring's current articles: (2)
Gamification, it's big and clever.....but it's not new
- 12th March, '12
Advertisers console yourselves and play the game
- 23rd August, '11 |
