Ken Parker - Co-founder & Director
Ken has been working in MR for over 35 years as a qual/quant researcher. After a four year stint at NOP, he joined RSL (now IPSOS MORI), leaving as a Joint Managing Director, to set up his own company Discovery Research together with Trish Parker. Since then they have also set up Spectrum Viewing Facilities, and more recently The Thinking Shed. He is a Fellow of the MRS.
For fourteen years he has lectured at the MRS Summer School on ‘How to Present Insight’. He was also on the MRS Conference Committee for six years, with overall responsibility for rules and presentation. A high point was securing Peter Kenyon (CEO Manchester United) to be the Keynote Speaker, and then chairing the session. He was given the Chairman’s ‘Best Contribution to Conference’ Award.
Ken is a regular speaker and has chaired sessions for ESOMAR on sponsorship, and on product placement, both specialist areas. He has spoken at over 20 conferences worldwide on the subjects and been invited onto television programmes and to write articles for the media. Together with Trish, he was awarded the MRS Conference ‘Best Presented Paper’ for ‘The West Ham Syndrome’.
He has presented to the United Nations and the International Olympic Committee, and served on the Sydney Olympics Marketing Think Tank. He also conducted the research that led to the setting up of the Premier League and then the Champions League.
He is a Fellow of the MRS.
Ken's current articles: (1)
Just Good Friends - 16th December, 11
|
