Paul Crooke - Senior Research Manager
For the last nine years Paul has been working in market research and media evaluation. His clients have included the BBC, Ofcom, O2, MTV and ITV. He has also worked on academic research projects covering voting intentions, perceptions and involvement in society across multiple countries. His other areas of interest include looking at how consumers make investment decisions and social media research for online publishers.
Paul's current articles: (1)
Net Promoter Score – a simple plan or a bridge too far? - 16th December,'11