Kantar Media has promoted Rachel Macey to serve as Managing Director, TGI & Insight, UK and Ireland, replacing Sarah Sanderson who is stepping down. The firm has also promoted Trevor Vagg to Director, Insight, leading Kantar Media's Insight and Sport teams. More.
In Toronto, Canada, consumer insights and cross-platform audience measurement provider Vividata has announced a strategic partnership with data solutions and data science company Consumer Orbit. A new company and two new products are the immediate results of this collaboration. More.
WPP has issued a first quarter trading update, with like-for-like revenue less pass-through costs down 1.6% to £2.69bn. CEO Mark Read said the results were in line with expectations, reflecting tough comparatives, and that the firm 'remains on track to return to growth in the balance of the year'. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
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