Ipsos has extended its Creative|Spark ad testing solution, adding customised methodologies and metrics which it says allow 'mission-driven organisations' - public, not-for-profit and corporate foundations - to maximise the impact of their campaigns driving societal change. More.
In Dubai, BI and analytics platform icogz has raised $1.4m in pre-seed funding, with which to accelerate deployment of its Aryabot software; onboard regional partners; and push ahead with its roll-out in the Middle East and Southeast Asia. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
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