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About this event...

Hello World

A Forrester study found that 44% of marketers are utilising big data and only 36% are regularly applying data analytics insights to improve customer experience strategies. Common pain points include managing multiple data streams, lack of expertise, and insufficient tools to take a holistic approach to data analytics and management.

In this edition, we are going to cover: Data Monetisation, CDP, Data Privacy, Customer Centricity, Digital Asset Management (DAM), Marketing Automation, Account Based Marketing (ABM), Data Democratisation, Data Accessibility & more.