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Sensor Tower Buys data.ai, Formerly App Annie

Mar 18 2024

US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More

Senior Hire for Behavioral Specialist HCD

Mar 18 2024

In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More

'Noisy' New London Insight Firm Takes Flight

Mar 18 2024

This month sees the launch in London of a new agency, Wren Insight, focused on customer closeness and led by qual researchers Jude Terry and Hannah Beech. More

Swifties Help MRBA Smash Auction Target

Mar 18 2024

Market Research charity the MRBA has three days to run on its 2024 auction. Bidding for two tickets to Taylor Swift's sold-out Eras tour (Wembley Stadium concert, August) currently stands at £1,500, but those with more modest budgets can bid for bottles, days / meals out and other items. More

Bilendi Hires New Country Manager for Sweden

Mar 18 2024

European research agency Bilendi has appointed Cecilia Glauser as the Country Manager for Sweden, replacing Björn Söderlin. More

Customer Journey Firm TheyDo Trebles Funding-To-Date

Mar 18 2024

Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More

Gartner's Blood Joins CX Specialist Five9

Mar 18 2024

California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More

Voxpopme Moves Barraclough Up to CEO

Mar 15 2024

Birmingham, UK-based qual insights platform Voxpopme has a new CEO. Andy Barraclough is a co-founder of the firm and until now served as its CTO. He succeeds Lonnie Mayne, who moves to the role of Chairman of the Board. More

BVA BDRC Hires Bus Dev Head

Mar 15 2024

Former ORC and Join the Dots / InSites Consulting exec Edward Wheeler has joined BVA BDRC as Head of Business Development. More

$20m for BI Firm Omni

Mar 15 2024

Business Intelligence platform Omni has raised $20m for continued development of its platform. In addition, former Looker Chief Revenue Officer Lambert Billet has joined Omni's Board of Directors. More

2CV Promotes to Create Two CEOs

Mar 15 2024

Consumer and B2B research agency 2CV has promoted Sabine Cronick to the role of CEO of UK/EU, and James Redden to CEO of US and APAC. More

Attention Metrics Firm Adelaide Adds CTV Coverage

Mar 15 2024

New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More

Funds for Shopper Experience Specialist Fermat

Mar 15 2024

Personalized shopping experience company Fermat, based in San Francisco, has more than doubled its funding to date with a $17m raise. The firm's software allows users to launch, test and optimize web pages based on individual customer journeys and the preferences and intentions they reveal. More

Daasity Buys Red Fox to Offer Retail Data Single View

Mar 14 2024

San Diego-based omnichannel consumer data and analytics platform Daasity has acquired Red Fox Analytics, which provides analytics for for retail-focused CPG brands, for an undisclosed sum. The combination promises merchants online and off-line sales, distribution and marketing data in one place. More

Samsung Ads Joins Origin as First CTV Participant

Mar 14 2024

In the UK, Samsung's advertising division has become the first CTV backer of Origin, the ISBA's cross-media measurement programme. More

LTK Adds Influencer Marketing Analysis Platform

Mar 14 2024

In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More

Amplified Studies Attention Levels for Snapchat's AR

Mar 14 2024

Attention measurement specialist Amplified Intelligence has teamed up with photo sharing app Snapchat and media agency OMD to assess how audiences engage with Snapchat's augmented reality (AR) Lenses. More

Green Big Data Cruncher Ocient Gets $49.4m Funding

Mar 14 2024

Chicago-based analytics software solutions company Ocient has raised $49.4m in en extended Series B round of funding, earmarked for product development. The firm's software conducts compute-intensive analysis of complex, large-scale data for insights and decision-making, with a focus on energy-efficiency. More

MikMak Adds Custom Reporting and CX Optimization Tools

Mar 14 2024

Multichannel eCommerce enablement and analytics platform MikMak has enhanced its insights offering with the launch of a Custom Report Builder function, as well as a CX optimization tool, 'Headless Commerce API'. More

DV and NBCU Extend Streaming Verification Partnership

Mar 13 2024

Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More

Fast-Growing 6sense Hires First CPO

Mar 13 2024

San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More

MRC Hires Audit Operations Director

Mar 13 2024

US measurement standards organisation The Media Rating Council (MRC) has appointed Hannah Bolcar as Director, Measurement Audit Operations. More

Proximic to Provide Contextual Analysis for Epsilon

Mar 13 2024

Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More

M/A/R/C Hires Health and Well-Being Practice Leader

Mar 13 2024

US-based insights and strategic consulting firm M/A/R/C Research has appointed Michael Feehan as Senior Vice President and Practice Leader in its recently-expanded Health and Well-Being Division. More

New Features for Analysis Platform SurveyMind

Mar 13 2024

SurveyMind, a UK-based AI transcription and analysis start-up, has announced upgrades including single-click analysis of transcripts to reveal key themes, differences and connections between a predefined set of interviews. More

Davis and Price Launch New Insights Holding Company

Mar 12 2024

In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More

Gary Laben to Lead Retail Data and Tech Firm Trax

Mar 12 2024

Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More

Barb Integrates Traded Audiences with CFlight Service

Mar 12 2024

UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More

Leger Now majority Owner of Biometrics Firm CUBE AI

Mar 12 2024

Canadian-owned market research and analytics firm Leger has upped its stake in remote, AI-driven advertising test platform CUBE AI to 51%, having been a minority shareholder since 2022. More

Mangra Buys Out Canadian Research Software Firm Q-Fi

Mar 12 2024

In Toronto, Canada, survey software firm Q-Fi Solutions has been acquired by co-founder and CTO Rafael Mangra, who is relaunching the company with a range of branded solutions. Mangra was previously a minority shareholder while the majority of shares were owned by The Logit Group. More

FS Leader for Ipsos' New Dutch Subsidiary I&O

Mar 12 2024

In Amsterdam, recently-acquired Ipsos I&O has appointed former Aegon Netherlands research leader Jürgen Warnecke as Team Lead Financial Services. More

Circana Adds Canadian Foodservice Tracker

Mar 12 2024

Consumer behavior data firm Circana has launched SalesTrack, which tracks brand performance relative to competition on a weekly basis within the Canadian foodservice industry. More

Market Xcel Veteran Arora Joins New Firm BioBrain

Mar 12 2024

Recently-launched research operations hub BioBrain has appointed Market Xcel veteran Ashwani Arora as Director of Strategy and Insights, and a Partner in the business. More

Funds and Launch for Prescient

Mar 12 2024

In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More

Shelton Returns to Forethought in Joint MD Role

Mar 11 2024

Australia marketing advisory, strategy and analytics company Forethought has appointed Diane Shelton and Andrew Slot as Joint Managing Directors, effective immediately. Shelton is a former CEO returning to the firm, while ten-year company veteran Slot has been serving as Interim MD for the past year. More

Census Bureau Gets Two Thirds of Requested Budget

Mar 11 2024

President Biden has signed into law the Consolidated Appropriations Act 2024, which among most other federal agencies provides the U.S. Census Bureau with its budget to September 30th. At $1.382bn, the Bureau's fund is well below the $2bn that Census stakeholders had urged. More

Medallia Appoints CRO

Mar 11 2024

Customer and employee experience firm Medallia has appointed Ben Brewer as Chief Revenue Officer. More

Verve Appoints Head of AI and 'Relaunches'

Mar 11 2024

In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence. The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural. More

New Markets and Methods for Aus Regional Radio Surveys

Mar 11 2024

Australia's Commercial Radio & Audio (CRA) is to expand its regional audience surveys, conducted by Xtra Insights, to include more markets this year, while for the first time CATI surveys will be supplemented by the launch of online survey sampling in eight markets. More

Trio of Product Hires Boost Indico Labs

Mar 11 2024

MR reporting software and services company Indico Labs has appointed Warren Smith as Technical Operations Lead, Edward Lidbetter as Product Owner, and Lucy Robbins as Product Marketing Manager - as it looks to scale up its SlideGen product this year. More

Big Name Client Researchers Join WIRe Advisory Board

Mar 11 2024

Global non-profit organization Women in Research (WIRe) has added Meta's Jackie Chan, Alex Owens of Unilever and Reckitt's Dr. Elaine Rodrigo to its advisory board, as well as System1's Chief People Officer Emma Cooper representing the supply side. More

Brightcove Launches Real-Time Publisher Insights Tool

Mar 8 2024

In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content. More

Revenue Rise and New Sourcing Platform for ISG

Mar 8 2024

Technology research and advisory firm Information Services Group (ISG) has reported revenue for the full year 2023 of $291m, up 1.7% despite a very slow fourth quarter in which revenue dropped 11% to $66.2m. More

Funds for Online Threat Handling Firm PeakMetrics

Mar 8 2024

US firm PeakMetrics has raised $3m in funding to expand its market and further develop its 'narrative intelligence' technology, which helps governments, companies and other organisations deal with online risks from misinformation and media manipulation. More

C+R Partners with Nexxt to Add AI-based Probing

Mar 8 2024

In the US, consumer insights firm C+R Research has partnered with Nexxt Intelligence to offer clients 'deeper and more insightful responses' from survey participants using AI. More

FutureSight Taps Chasin to Guide Midmarket Launch

Mar 8 2024

Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More

MyCatalyst Tool Gives Rapid Access to Analyst Research

Mar 8 2024

Cambridge, UK-based analyst research delivery platform Content Catalyst has launched an AI-powered discovery tool to help researchers get rapid answers to natural language market intelligence questions. More

Muck Rack Steps Up Earned Media Analysis Offer

Mar 7 2024

Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More

Funds for Natural Language BI Firm Fluent

Mar 7 2024

London-based analytics / business intelligence start-up Fluent has secured $7.5m in seed funding for its mission to democratize insights using conversational AI. More

Barb Promotes for New COO Role

Mar 7 2024

UK audience measurement authority Barb has promoted Caroline Baxter to Chief Operating Officer, with a remit to work alongside CEO Justin Sampson on driving the organisation's move towards cross-device measurement and total campaign performance reporting. More

Eleven Promotions at DJS Research

Mar 7 2024

North of England-based, employee-owned research consultancy DJS Research has announced eleven promotions across its Research and Operations teams, including Kieran Hart to Senior Research Manager, and Claire Williams, Olivia Holt and Lucy Holland to RM. More

New AI and Multi-Country Features for Discuss Platform

Mar 7 2024

Research platform Discuss has announced a Spring round of new product features, including expanded GenAI summaries for global research; a new one-stop-shop consumer reach tier for global brands; off-platform research capabilities; and enhanced machine transcription. More

Amperity Rolls Out AI Customer Data Tools

Mar 7 2024

Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist. More

Revenue Down, Underlying Profit Up for Comscore

Mar 6 2024

Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More

Similarweb Buys Chile's Admetricks

Mar 6 2024

Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More

BIG Returns to the Fold as an MRS Network

Mar 6 2024

In the UK, business-to-business insights forum The Business Intelligence Group (BIG) is to be reintegrated as a network of the Market Research Society (MRS), a status it held in the 1990s before moving to independent operation. More

Savanta Unveils TrendVue Dashboard Service

Mar 6 2024

Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More

dunnhumby Partners to Integrate Location Data

Mar 6 2024

Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More

Unicorns Show Belief in ThisThat

Mar 6 2024

In London, brand lift measurement company ThisThat has secured an unspecified amount of funding from four founders of unicorn companies, in addition to other funds and angel investors. More

Shapiro + Raj Adds AI Focus to Tech Practice

Mar 6 2024

In the US, research agency Shapiro+Raj has added an AI Innovation Group to its Technology Practice, with Scott Swigart still leading the enhanced unit. More

Omnisis WeThink Data Fuels Voter Prediction Tool

Mar 5 2024

Manchester, UK-based fieldwork firm Omnisis has teamed up with business and politics publication The Economist to launch an interactive tool predicting how people may vote in the next general election. More

YouGov Swiss Subsidiary LINK Rebrands

Mar 5 2024

Global MR and data group YouGov has announced the rebranding of its Swiss subsidiary LINK, acquired in December 2021, as YouGov Switzerland. More

AdImpact Hires VP Marketing as Business Booms

Mar 5 2024

In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly. More

Cobalt Sky Appoints Bus Dev Leader

Mar 5 2024

UK-based MR operations company Cobalt Sky has appointed Mina Odavic as Head of Business Development, overseeing relationships with key clients and generating new business opportunities. More

Remesh Adds Import Tool

Mar 5 2024

New York-based Remesh has upgraded it AI-powered insights platform to allow users to upload research data collected on other platforms for analysis - including large quantities of open-ended survey feedback. More

Finnish Buy for Marketing Group Samy

Mar 5 2024

Madrid-based digital marketing group Samy Alliance, the parent of British-based research firm Capture Intelligence, has acquired Helsinki-based social media agency Kurio, giving it a presence in the Nordic countries. More

Founder to Take TDCX Private

Mar 4 2024

Singapore-based customer experience solutions firm TDCX is to be acquired and taken private by a team led by its CEO and founder Laurent Junique, via a merger valuing the nearly 18,000-strong company at around $1.037bn. More

New Leadership for Truth and Instinctif

Mar 4 2024

EMEA communications firm Instinctif Partners Group has appointed Julian Walker as CEO; having recently added Jim Donaldson as Non-Executive Chair, and Dr Matilda Andersson as MD of its subsidiary, British-based insight firm Truth. More

Merger Strengthens B2B Intent Specialist MRP

Mar 4 2024

In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More

Senior Hire for Amplified Intelligence

Mar 4 2024

Adelaide, Australia-based attention measurement specialist Amplified Intelligence has appointed Anthony Capano as EVP Global Head of SaaS. More

Accenture Buys Melbourne MarTech Firm The Lumery

Mar 4 2024

Business services colossus Accenture has acquired Melbourne-based marketing tech consultancy The Lumery, adding expertise in areas including personalization, CRM and loyalty, testing and experimentation, and automation to its Accenture Song division Down Under. More

Bus Dev Hire for Potentia Insight

Mar 4 2024

In London, Potentia Insight has appointed Clare McHatton as Business Development Director, focused on building relationships and partnerships to expand the firm's client base and offer. More

J.D. Power Buy Gives it European Auto Platform

Mar 1 2024

US-based data firm J.D. Power has completed the acquisition of Autovista Group, which provides automotive data, analytics and industry insights in Europe and Australia, from asset management firm Hayfin Capital Management. Autovista CEO Lindsey Roberts becomes President of J.D. Power Europe. More

Comcast Launches Signal Authentication Service

Mar 1 2024

Comcast Advertising, the ad division of Comcast Cable, has launched a new solution called the Signal Authentication Service, which it says will improve the accuracy of cross-screen reach and frequency analysis. More

VideoAmp Links Solutions with VALID Technology

Mar 1 2024

US-based audience measurement company VideoAmp has unveiled a big data and technology 'engine' called VALID, which measures and targets cross-platform audiences and promises more efficient media spending, higher conversion rates and more accurate data for publishers. More

Raft of Appointments at STRAT7 Companies

Mar 1 2024

Insight and customer analytics group STRAT7 has announced twenty-one appointments / promotions, including four senior promotions at Crowd DNA, and the creation of eight new roles. More

Senior Hire for Streaming Insights Firm PlumResearch

Mar 1 2024

Streaming data insights provider PlumResearch has appointed Jonathan Broughton as Research Director, tasked with advancing its analytics and insights capabilities in the entertainment industry. More

Funds for German Site Optimisation Firm Heyflow

Mar 1 2024

Hamburg-based Heyflow, whose no-code platform helps marketers create, optimise and analyse web site experiences, has closed a EUR 14.7m Series A funding round. The money will be used to accelerate product development and integrations, and for geographical expansion of its customer base. More

NIQ Creates Media Division, Hires Busignani to Lead It

Feb 29 2024

NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More

PAMCo Promotes for Acting MD Role as Redican Departs

Feb 29 2024

PAMCo, the company which oversees audience figures for British newspapers and magazines, has appointed Emma Holden as Acting MD after the departure of CEO of ten years Simon Redican. More

iMotions Debuts Biometric Tools for Academia

Feb 29 2024

Behavioural understanding specialist iMotions has unveiled EduLabs, a platform integrating biometric technology solutions for use by academic institutions, departments and students. More

APL Media Integrates AI-Based Feedback Tool

Feb 29 2024

London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More

IAB Seeks Standards for Retail Media Measurement

Feb 29 2024

Digital ads trade body IAB Europe has published a first set of European recommendation for metrics and measurement standards covering Retail Media digital advertising. More

New Jibunu Tool Aims to Smooth Research Processes

Feb 29 2024

Fitchburg, MA-based MR services and technology firm Jibunu has launched MR-LEAP, a solution designed to redefine efficiency in survey programming services. More

Affinitiv Hires CRO

Feb 29 2024

Automotive marketing and software solutions firm Affinitiv has appointed Andy Byrne as its new Chief Revenue Officer. More

Rakuten to Verify Singapore Panellists from National ID

Feb 29 2024

Rakuten Insight Global has announced the integration of Singpass, Singapore's national digital identity, as part of its proprietary panel verification process. More

Ipsos Launch Brings AI into Innovation Process

Feb 28 2024

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More

New Company Offers Continuous Data on Rare Patients

Feb 28 2024

Leap day - also apparently known as Rare Disease Day - sees the launch of a new insights company, PatientSight, operating a subscription based platform connecting life science organizations with survey findings for rare disease patients, analyzed and displayed in dashboards. More

Funds for NZ Firm Tracksuit as it Builds in US

Feb 28 2024

Brand tracking specialist Tracksuit has raised $13.5m in Series A funding, which it will use for its official launch in the US and UK markets, and to expand its research and platform capabilities. More

Healthcare Intelligence Acquisition for Veradigm

Feb 28 2024

Healthcare data and technology solutions company Veradigm has agreed to acquire healthcare modeling specialist ScienceIO, for around $140m in cash. More

Yabble Upgrades Synthetic Research Offer

Feb 28 2024

AI-based insights firm Yabble has updated its synthetic research tool Virtual Audiences, allowing users to upload and integrate their own proprietary datasets to tailor the personas of synthetic respondents to suit their business. More

LatAm Expansion for Data Firm Artefact

Feb 28 2024

Data transformation and marketing consultancy Artefact has opened new offices in Colombia and Mexico, after rapid growth for its Brazilian office. More

New US Agency to Focus on Older Consumers

Feb 27 2024

In the US, former Ipsos execs Dana Keilman and Nicole Munsey have launched Morning Light Strategy, which will provide insights and strategic guidance for clients looking to drive growth in the 50+ market. More

Obituary: the ASC's Mike Trotman

Feb 27 2024

Mike Trotman, We Work With Data co-founder and long-time ASC committee member who worked on some of the standards which have guided the technical side of the profession over the past twenty years, passed away at the end of January. More

Stagwell Confident Despite 2023 Revenue Decline

Feb 27 2024

Marcoms group Stagwell has reported full year 2023 revenue of $2.53bn, down 6% year on year, and adjusted EBITDA of $360m, down 20%. However the company reports strong new business, good growth in EMEA and for its Marketing Cloud suite, and is forecasting a return to growth in 2024. More

Spanish Netflix Deal for Kantar Media

Feb 27 2024

Kantar Media is to provide Netflix with a cross-platform view of its performance in Spain, according to reports. The data will allow the streaming service to compare its audience with those for linear and on-demand networks and platforms. More

Funds for Natural Language Query Tool Myko

Feb 27 2024

Miami-based Myko, which allows sales and revenue teams to analyse their data and get rapid answers with simple text prompts, has raised $2.7m in seed capital, with which to reach new customers and expand its offering. More

InfoSum and Canvas Worldwide in Clean Room Partnership

Feb 27 2024

Data collaboration platform InfoSum has announced a partnership with independent media agency Canvas Worldwide, allowing the latter's clients to activate and enrich their first party data. More

OzTAM BVOD Data Added to Ipsos iris Aus Currency

Feb 26 2024

In a deal described as 'a world-first industry collaboration between media industry measurement bodies', OzTAM audience data for BVOD - the streaming and catch-up services offered by TV broadcasters - is to be integrated into Ipsos iris, the approved currency of IAB Australia. More

Stagwell Launches 'Unlock Surveys' Panel

Feb 26 2024

Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 high-quality, active survey members in 2024. More

Humankind Hires Two to Lead New Quant Team

Feb 26 2024

London-based Humankind Research, which specialises in research for positive social impact, is adding a team offering standalone quantitative projects, and has hired Laura Moore and Amy Watson to lead it as Head of Quant and Quant Research Director, respectively. More

$15m Investment for mTab

Feb 26 2024

Insights platform mTab has secured $15 million in growth credit financing, from Kayne Anderson Growth Capital, with which to accelerate its global expansion, add customers in new industries and continue enhancing its technology. More

New Service Offers Forecasting Power for Smaller Firms

Feb 26 2024

Estonian AI-driven firm AdoptoMedia has launched a 'one-stop-shop' marketing and revenue forecasting service under the CheckMedia brand, promising to democratize 'analytical power and forecasting abilities for marketing planning previously only available to the world's biggest corporations'. More

French Acquisition for Stagwell

Feb 26 2024

Marcoms group Stagwell has agreed to acquire What's Next Partners (WNP), a French digital brand and marketing consultancy whose offer includes consumer intelligence, CRM and data analytics as well as strategic planning, ad creative and digital content production. More

Launch for B2B Agency ContextualY

Feb 23 2024

In the US, Allison Wilt and Steve Ingledew have launched ContextualY, a specialist B2B research agency whose four founding Principals between them boast more than a hundred years of experience supporting technology clients and stakeholders. More

Ipsos NA Hires Senior Client Officer

Feb 23 2024

Ipsos North America has appointed former Worthix and GfK exec Rogerio Monteiro as SVP / Senior Client Officer More

Steinberg Joins Glimpse in Business Development Role

Feb 23 2024

GenAI-based consumer emotion and sentiment specialist Glimpse has appointed former Cint and Dynata researcher Mike Steinberg as Vice President of Business Development. More

London Acquisition for Stagwell

Feb 23 2024

Marcoms group Stagwell has acquired London-based Sidekick, an agency collective with skills in experiential marketing, digital storytelling and branded content - and will combine it with its San Francisco-based global marketing and comms consultancy Allison. More

Trio of Hires for Behavioral Science Firm BEESY

Feb 23 2024

New Jersey-based applied behavioral science insights agency has appointed Brian O'Hara as VP of Business Development, and Trisha Nagpal and Anushka Bhansali as Behavioral Associates. More

SheerID Launches Data Tools

Feb 23 2024

In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems. More

Launch, Funds and CEO Hire for Belgium's iVisual

Feb 22 2024

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO. More

Flat Year in 'Challenging' Times for WPP

Feb 22 2024

WPP has reported preliminary results for the full year 2023, with revenue (less pass-through costs) of £11.86bn, up 0.9% on a like-for-like basis, and operating profit down more than 60% to £531m. More

Comscore Launches CCR Local Service

Feb 22 2024

Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More

Former Schlesinger Germany MD Schmid Joins quotapoint

Feb 22 2024

Germany-based facility and data collection provider quotapoint has appointed Stephan Schmid, former Managing Director of Schlesinger Group Germany, as Director / Member of Management. More

Recollective Upgrades Qual Survey Platform

Feb 22 2024

In Canada, qual research tech firm Recollective has launched two new services, Recollective Connect and the Recollective Qualtrics Integration, helping research agencies and brands to engage their research participants 'seamlessly and efficiently'. More

Cross-Media Measurement 'First' for Innovid

Feb 22 2024

Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys. More

AnalyticsIQ Adds NPIs to Improve Healthcare Targeting

Feb 22 2024

Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More

Ipsos Returns to Strong Growth in Q4

Feb 21 2024

Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More

Former YouGov Sport Man Launches Sponsorship 'Lab'

Feb 21 2024

In Glasgow, Scotland, former RBS and YouGov Sport exec Bruce Cook has launched SponsorLab, a new sponsorship measurement tool for sponsors, agencies and rights holders. More

New Social Classification System for India

Feb 21 2024

The Market Research Society of India (MRSI) has launched a new Socio-Economic Classification System, ISEC, which it says is 'far more representative, stable and less volatile' than its predecessor, NCCS. More

Strategy Leader Joins SightX

Feb 21 2024

Research tech company SightX has appointed former US marine Dr. Brad Smith as its first VP of Strategy, with a remit to lead advancements in user-centric innovation, enhance user experience and bolster the company's go-to-market capabilities. More

Behaviorally Hires to Boost US Bus Dev Team

Feb 21 2024

Transaction data specialist Behaviorally has expanded its business development team in New York with the appointment of Director Peter Cloutier, and in Chicago where Shane Schultz joins as a Manager. More

Forsta Adds Bus Dev Director

Feb 21 2024

CX and research tech group Forsta has appointed Jason Saylor, formerly of MAXimum Research, as Business Development Director. More

Accenture to Acquire Bulgarian Analytics Firm GemSeek

Feb 20 2024

Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More

Bill Before Congress Would Shut Down ACS

Feb 20 2024

In Congress, New Jersey Republican representative Jeff Van Drew has introduced legislation which would close down the annual American Community Survey (ACS), which replaced the old decennial census long form in 2005 and is described as 'essential to the development of representative samples'. More

Apollo Intelligence Buys GlocalMind

Feb 20 2024

US-based healthcare sector insights firm Apollo Intelligence has acquired GlocalMind, a tech-driven MR services and panel company operating in the same sector. More

One Picture Group Appoints Quant Co-Head

Feb 20 2024

Former Kantar NZ researcher Jo Muller has joined marketing strategy and professional services consultancy the One Picture Group, as Director and Co-Head of Quantitative Insights for New Zealand. More

CallRail Adds Self-Reported Attribution Tools

Feb 20 2024

Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More

Partnership for Realeyes and Veritonic

Feb 20 2024

New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More

Ironwood Buys Baltimore Qual Firms

Feb 19 2024

Chandler, Arizona-based researcher Ironwood Insights Group (IIG) has announced the acquisition of Maryland-based qual provider The Research Group and its focus groups and recruiting division Observation Baltimore. Barbara Gassaway, President and founder of The Research Group, joins IIG. More

Promotion and Hires at OvationMR

Feb 19 2024

In the US, OvationMR has recently made three appointments: Alex Sutter has been promoted to VP of Qualitative Insights while Cara Christensen and Hiram Santiago join the company, both with the title of Director, Insights Solutions. More

Qualtrics Base for New Yahoo Insights Tool

Feb 19 2024

Yahoo has launched a rapid insights solution called PurpleLab, based on Qualtrics technology - initially in Australia and Southeast Asia. More

Similarweb Ends Year in Profit as Revenue Climbs 13%

Feb 19 2024

Tel Aviv-based digital market intelligence company Similarweb has announced 2023 revenue up 13% to $218.0m, with adjusted operating loss slashed from $63.8m to just $4.8m, including a profit in the fourth quarter. More

New Veritonic Tool Measures Smaller Audio Campaigns

Feb 19 2024

In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More

DV Launches 'Tiers' System for MFA Content

Feb 19 2024

Digital media measurement and analytics firm DoubleVerify (DV) has enhanced its solutions for measuring and protecting clients against 'Made For Advertising' (MFA) content online, promising them the ability to 'optimize media investments, by carefully balancing brand protection and campaign scale'. More

Liz Landy Leaves Ipsos

Feb 16 2024

Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More

Nielsen Promotes in the Pacific as Boyte Steps Down

Feb 16 2024

Nielsen has announced that its Pacific Broadcaster & Publisher Lead Tony Boyte will be stepping down in April, to be replaced by eighteen-year company veteran Scott Gillham. More

Dream Team Finds $14m for Attribution Firm Alembic

Feb 16 2024

In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana. More

Osborne Departs, Volpe Returns as Ignite 360 CEO

Feb 16 2024

In San Francisco, consumer insights, marketing strategy and training firm Ignite 360 has announced that founder and Chairman Rob Volpe will resume his role as CEO from next week, as current Chief Lisa Osborne leaves for an insights leadership role at a healthcare nonprofit. More

Funds for Gaming Analyst and Testing Platform Helika

Feb 16 2024

Toronto, Canada-based gaming industry analytics and infrastructure provider Helika has completed an $8m Series A funding round, for use in accelerating the launch of its AI-powered Game Management products. More

ISG Launches 'Market Lens' Data and Advisory Product

Feb 16 2024

Stamford, CT-based technology research and advisory firm Information Services Group (ISG) has launched a new product providing market intelligence for the buy- and sell-side dynamics of the IT and business services industry. More

Signal AI Buys Online Content Analyst Social 360

Feb 15 2024

Reputation and risk intelligence provider Signal AI has acquired Social 360, which monitors and analyses online comment influencing the reputation of clients around the globe. More

Ipsos Hires New UKI Chief People Officer

Feb 15 2024

Ipsos has appointed former Ofcom and Aviva exec Kerri-Ann O'Neill as Chief People Officer for UK and Ireland. More

PRS IN VIVO Promotes for Behavioral Science Lead

Feb 15 2024

Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More

Nexstar Hires Platform Marketing & Intelligence Head

Feb 15 2024

In the US, broadcasting and publishing network Nexstar Media Group has appointed Stacey Lynn Schulman as its first EVP, Platform Marketing and Intelligence. More

Kantar and Realeyes in Anti-Fraud Partnership

Feb 15 2024

Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI. More

Event Ticketing, Data and Insights Firm Fixr Hires CRO

Feb 15 2024

FIXR, which provides audience insights and actionable data for event organisers worldwide, has appointed former Eventbrite VP Joel Crouch as Chief Revenue Officer. More

Glassbox Launches 'Voice of the Silent' CX Tool

Feb 14 2024

Glassbox, which provides data and insights on the digital experience for web and mobile applications, has launched a new solution called 'Voice of the Silent' (VoS). The firm says traditional VoC programs capture feedback from an average of only 4% of customers. More

EssenceMediacom Launches Data and Analytics Function

Feb 14 2024

GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'. Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics. More

A Dozen Appointments for Firefish

Feb 14 2024

UK-based agency Firefish Group has announced five promotions and seven new hires across the business. Fenella Twohig, Ciara Larkin, Rebekah Smith, Karen Chong, Chloe Lee, Jamie Robertson and Jonathan Dance all join the company. More

Former Pollinate COO Takes Lead Role at CRNRSTONE

Feb 14 2024

Sydney-based CRNRSTONE, the research and data division of comms agency Bastion, has appointed Nathan Saville, formerly COO of Pollinate, as General Manager. More

Two Hires for Harlow Consulting

Feb 14 2024

Harrogate, Yorkshire-based firm Harlow Consulting has appointed Kathryn Purdy as Research and Operations Director, and Joel Galilee in an entry-level Researcher role. More

Senior Hire and Role Extension for Ipsos India

Feb 14 2024

Ipsos India has expanded the role of Archana Gupta, adding responsibility for Shopper Research and for developing the firm's base of young talent; and has hired former NIQ exec Malavika Mani as Executive Director, servicing large accounts in the west zone. More

Funds for Workforce Analyst Sapience

Feb 14 2024

'Intelligent workforce insights' firm Sapience Analytics has received a 'large' amount of new growth funding for its platform, which informs managers about employee activity across their enterprise, promoting cost management and operational efficiency. More

Mystery Shopping Firm Dive Buys Denmark's Shoptimizer

Feb 13 2024

Northern European mystery shopping and customer service improvement specialist Dive has acquired Danish mystery shopping firm Shoptimizer. More

TRP Partners for Cross-Media Consumption Insight Tools

Feb 13 2024

European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More

C-Suite Hires and Promotions for TalentNeuron

Feb 13 2024

Labor market analytics specialist TalentNeuron has revamped its leadership structure to handle 'accelerated growth and innovation'. Gabriel Pauliuc joins as CTO and Elin Thomasian as SVP of Strategy and Consulting, while recently appointed David Wilkins adds the role of Chief Product and Marketing Officer. More

Crowd DNA's David Power Joins davies+mckerr

Feb 13 2024

UK-based agency davies+mckerr has appointed former Crowd DNA Director David Power as Head of Quant. More

EUR 8.5m Wind in Sails for Offshore Energy Specialist

Feb 13 2024

Copenhagen, Denmark-based offshore wind data specialist Aegir Insights has secured EUR 8.5m in Series A funds from climate tech investors - to be used in upgrading its web platform, including investment decision software and data products. More

Change of Season for succeet Show

Feb 13 2024

succeet, one of the world's largest MR trade shows and the biggest in the DACH region, is to move from its traditional October slot to February, with 'succeet24/25' due to finish a year from today. The organisers say the move is in response to requests from long-standing exhibitors and associations. More

Savanta Adds CX Framework

Feb 13 2024

London-based insights consultancy Savanta has launched a new customer experience framework which it says will help companies more accurately drive revenue growth. More

TechTarget Partners with Software Review Site G2

Feb 13 2024

B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More

Dedicated Privacy Officer for Publisher Gannett

Feb 13 2024

Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More

Canada's Rhetorik Buys British Firm 1 Stop Data

Feb 12 2024

Canada-based B2B data services company Rhetorik has announced the acquisition of 1 Stop Data Ltd, another B2B data business based in Wokingham, UK. More

BVA BDRC Wins UK's TV Audience 'Landscape Study'

Feb 12 2024

In the UK, audience measurement body Barb has awarded the contract for a new piece of research, the CFlight Landscape Study, to insights consultancy BVA BDRC. The work will help barb to estimate TV audience size and profile for various platforms and to understand the dynamics of household VOD consumption. More

PureSpectrum Appointment Targets EMEA Growth

Feb 12 2024

Online sample marketplace and research tech company PureSpectrum has appointed former Ipsos, Nebu and Bilendi exec Ian Roberts as Business Development Director for EMEA, based in London. More

Launch and Funds for Motif Analytics

Feb 12 2024

San Francisco-based start-up Motif Analytics has emerged from private beta to offer general availability for its analytics tool - and has secured $5.7m in seed funding. More

Fifty Plus Hires for Insight-based Ad Tech Firm LoopMe

Feb 12 2024

AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy More

ZoomInfo Launches AI-Powered 'Copilot'

Feb 12 2024

US-based B2B data and software firm ZoomInfo has launched Copilot, an AI-powered solution promising to bring its data together with a client company's first party CRM data and provide insights for use by salespeople. More

Kin + Carta Recommends New Acquisition Bid

Feb 9 2024

In the UK, digital transformation consultancy Kin + Carta has changed horses in its ongoing sale process, recommending that shareholders approve a new bid controlled by investment firm BC Partners, instead of earlier favoured offers from Apax Partners. More

Global Roll-Out for YouTube Measurement in Nielsen ONE

Feb 9 2024

Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More

Upgrade for Retail Analytics Firm Intelligence Node

Feb 9 2024

In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More

Six Appointments for Fast-Growing UK Firm Potentia

Feb 9 2024

In London, year-old digital MR agency Potentia Insight has announced six new hires across its project management, information security and analytics divisions: Abubaker Omer, Steve Burton, Bill McDivitt, Vanessa Jackson, James Edwards and Shaun May. More

Sales and Client Dev Appointments for Ironwood

Feb 9 2024

US firm Ironwood Insights Group has appointed Jeb Bullis to lead the expansion of its Ironwood Online offering, and Stuart (Stu) Cohen to focus on the growth of its full service division. More

Technical Hire for BEESY

Feb 9 2024

New Jersey-based applied behavioral science insights agency BEESY has hired Nicole DelBuono as a Technical Project Manager. More

'Challenging Year' for Forrester as Revenue Drops 11%

Feb 8 2024

In the US, technology researcher Forrester has reported full year 2023 revenue of $480.8m, down 11% on 2022. Adjusted net income was $36.6m, down from $47.2m a year earlier. More

Kantar and Others Adopt Glow Sustainability Metric SRS

Feb 8 2024

Australian market research technology platform Glow is developing its sustainability metric the Social Responsibility Score (SRS) as a standardized, cross-industry initiative and says it is currently being integrated into the offerings of Kantar, PwC Australia and other research and advisory businesses. More

New CMO, Chair and Board Members for Rival and Reach3

Feb 8 2024

Canada-based sister firms Rival Technologies and Reach3 Insights have appointed Kristine Steuart as Chairperson and two new members for the Board, Ipsos veteran Gary Bennewies and serial entrepreneur Brian Craig. Meanwhile Paula Catoira, who in a previous employment was Steuart's Chief of Staff, is promoted to CMO. More

Singapore Hire for PureSpectrum

Feb 8 2024

PureSpectrum has appointed former Qualtrics and Dynata employee Mani Padmanabhan as Senior Client Director for Asia, based in Singapore. More

Former Kantar Man Joins Naming Specialist Lexicon

Feb 8 2024

Lexicon Branding, which develops brand names and wordings for products, services and companies, has appointed three directors including Dmitri Seredenko as Research Director; and has expanded its studio capabilities. More

Audience Partnership for GWI and Dynata

Feb 8 2024

Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More

Torfac Hires Director of Client Development

Feb 8 2024

Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based in Bangalore, India. More

Medallia Unveils Personalisation and Agile MR Tools

Feb 7 2024

Customer and employee experience firm Medallia has announced four AI-based innovations - Ask Athena, Intelligent Summaries, Smart Response and Themes - geared to personalising customer and employee experience; and has launched a fully self-service MR tool, Medallia Agile Research. More

Change of CEO for Data Axle

Feb 7 2024

In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly Infogroup - has hired Andrew Frawley as its new CEO. He replaces Mike Iaccarino, who will remain as Chairman but dedicate himself to running a European-based direct marketing business. More

Circana Launches 'Engage' Retailer Data Solution

Feb 7 2024

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More

On Device Hires to Boost Brand Lift Portfolio

Feb 7 2024

London-based brand measurement company On Device Research has appointed Gulshan Mahay in the new role of Account Director, in its commercial team in the UK. More

Funds for Business Metrics Firm dataroomHQ

Feb 7 2024

New York-based dataroomHQ, whose platform brings SaaS clients' operational metrics together for business analysis and forecasting, customer targeting and financial planning, has announced a $3.5m funding round. Funds will be used to bring the platform to market after two and a half years in development. More

Bliss Group Hires Co-Leader for Impact Practice

Feb 7 2024

In the US, insights-driven marketing communications agency The Bliss Group has appointed Emily Porro as SVP and co-leader of its Impact practice. More

Gartner Revenue Close to $6bn Despite Slower Q4 Growth

Feb 6 2024

Technology consulting firm Gartner has reported full year revenue of $5.9bn, up 8%, and adjusted EBITDA of $1.5bn, up 2% after allowing for currency changes. Revenue growth slowed again and EBITDA fell slightly in the fourth quarter. More

Ziad is New Ipsos Media MENA CEO as Aoun Steps Down

Feb 6 2024

Ipsos has appointed Ziad Issa as the new Media CEO in the MENA region, succeeding Elie Aoun who has decided to step down after 32 years at the company. More

Fusion Healthcare Launches Executives Panel

Feb 6 2024

In the US, newly launched data collection firm Fusion Healthcare Fielding has launched the Health System Executives Panel, comprising C-Suite and Director level executives from healthcare organizations from hospitals and clinics to health systems and managed care entities. More

Comscore Partners for Political Ad Targeting Offer

Feb 6 2024

With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data. More

New UK Brand Health Leader for Ipsos

Feb 6 2024

Ipsos has appointed former Kantar and Mintel exec Dale Beaton as head of its Brand Health Tracking (BHT) Service Line in the UK. More

Pre-Seed Funds for eCommerce Data Platform Octup

Feb 6 2024

Tel Aviv-based Octup, which provides an operational AI-driven ecommerce insights platform, has raised $4m in a Pre-Seed funding round, with which to roll out its end-to-end discovery platform for ecommerce, add talent and expand to new markets. More

New Regional Role for NIQ's Megan Treston

Feb 5 2024

Consumer intelligence provider NIQ has announced two key leadership changes in the Asia Pacific region. Pacific MD Megan Treston will transition to a regional role as APAC Consumer Panel Service (CPS) Product Lead, while recent arrival Pete Sheridan steps into her old role. More

Fast-Changing Tobii Reports Decline, Sets New Targets

Feb 5 2024

Sweden-based eye tracking and attention computing specialist Tobii has announced revenue of SEK 758m ($US 71.5m) for the full year 2023 - a decline in organic terms of 6%. The company has also completed its acquisition of vehicle interior sensing firm AutoSense, and announced new financial targets. More

Funds for Real Estate Market Intell Firm Audience Town

Feb 5 2024

Real estate consumer intelligence platform Audience Town has secured an unspecified amount of additional funding with which to continue expansion and development of its analytics platform. More

Semcasting Launches Voter Measurement Tool

Feb 5 2024

In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More

IAS Debuts Facebook and Instagram Brand Safety Tool

Feb 5 2024

Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More

Consulting and CX Business Emtec becomes Bridgenext

Feb 5 2024

Digital consulting, marketing and tech business Emtec is unifying its businesses and rebranding as Bridgenext. Its services include data, analytics and AI, as well as the creation and measurement of digital experiences. More

Circana Restructures Commercial Organisation

Feb 2 2024

Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More

Nielsen Expands OOH Panel to Give '100% Coverage'

Feb 2 2024

In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More

Databricks Buys NLP Query Specialist Einblick

Feb 2 2024

US-based big data and AI solutions firm Databricks has acquired natural language-based data collaboration platform Einblick More

Senior Marketing and Product Hires for Dynata

Feb 2 2024

First-party data provider Dynata has recently appointed long-time Toluna marketing leader Janice Caston as EVP of Marketing, and Rebecca Bello as VP Product. More

Nielsen Files Patent Lawsuit against VideoAmp

Feb 2 2024

Nielsen is suing rival TV audience measurement firm VideoAmp for alleged infringement of two recently-issued patents concerned with the correction of viewing data skewed by 'phantom' or 'zombie' viewing. More

Sodexo Seeking Analytics and CX Start-Ups

Feb 2 2024

Food, facilities and hospitality services provider Sodexo has announced the global launch of an Accelerator Programme with categories for entrepreneurs in data analytics and customer experience. More

Creativ Strategies Brings in AI Skills for New Division

Feb 1 2024

In California, full service marketing and PR firm Creativ Strategies has launched a new division called Creativ Insights, bringing together the marketing consultancy expertise of the parent firm with the skills and tech of data science firm talkAItive, whose founders Vibhu Bhan and Joe Lai join to lead the new unit. More

Merger for Experience Consultancy Bounteous

Feb 1 2024

In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More

New Research Hub BioBrain Launches

Feb 1 2024

Former Ugam Solutions and Discuss exec Vinay Raj Rao has launched BioBrain, a platform which claims to 'seamlessly connect the entire research ecosystem' for improved efficiency and deeper insights. More

Comscore Promotes LatAm Leader to EVP International

Feb 1 2024

Comscore has promoted Alejandro Fosk, previously SVP for Latin America, to EVP International, overseeing its EMEA, APAC and LATAM regions. More

Senior Hires and Promotions for OpinionRoute

Feb 1 2024

MR operations company OpinionRoute has announced three senior appointments: Kayla Cousineau has been promoted to COO, Mary Herzak hired as SVP, Growth, and Richard Ratcliff promoted to the new role of Chief Trust Officer. More

PatientPoint Gets MRC Accreditation First

Feb 1 2024

In the US, the Media Rating Council (MRC) has awarded accreditation for the first time to a service offering Point of Care (POC) advertising measurement. The award to PatientPoint refers specifically to metrics in its Digital Campaign Report, for its legacy network footprint. More

Former Deutsche Bank CEO Invests in Zeotap

Feb 1 2024

Berlin, Germany-based enterprise customer data solutions provider Zeotap has appointed former Deutsche Bank Group CEO Western Europe Frank Krings as a Strategic Advisor, supporting its growth in the EU banking, insurance and asset management industry. Krings has also invested in the company. More

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