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Start 19 Mar, 16:00 UTC
End 19 Mar, 17:00 UTC
Location Online
Speakers Keith Chrzan, SVP Analytics at Sawtooth Software; Ed Keller, Executive Director at University of Georgia / MRII
This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK[TM]); and the Canadian Research Insights Council, Canada's market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
In this webinar we will discuss:
Learning outcome
Attendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them.
For more detail see the event web site.
