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About this event...

The course is targeted at researchers and analysts who are currently overwhelmed with data and frequently find themselves lost down a rabbit hole, unable to clearly link great findings to the bigger commercial or strategic picture driving the work.

The core objectives are:

• How to deal with the messy insight generation process across multiple sources of data
• How to develop an actionable insight message using a combination of top-down and bottom-up sensemaking approaches
• How to write up your message and demonstrate your evidence-based argument without overloading the audience.

• Apply the sensemaking framework to create a meaningful evidence-based argument and recommendation
• Feel confident in their ability to let go of superfluous information in order to reduce the information noise, manage complex messaging and inject meaning into summary outputs
• Trial new approaches with upcoming project debriefs and optimize new ways of working to consistently deliver sensemaking reports and presentations.