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About this event...

This hybrid programme of e-learning, practical pre-task and 2 x 2 hour Live virtual sessions will teach you the skills, mindset and ways of working required to shift from reporting the findings to offering joined up, contextualised stories that communicate the 'so what?' and 'now what?' to different audiences.

The key take-outs are:

• The fact that humans need more than numbers and logic to make decisions and take action
• The importance of knowing your story anchor and what this means for your message
• The value in having a storytelling framework to help select the right evidence to support the argument and avoid data overload
• The importance of a good title, hook and ending if we want to attract and maintain the audience's attention.