About this event...

These insights can help your organization create more impactful ad campaigns, develop products that resonate, and create positioning strategies that are distinguished in the marketplace.

In this seminar we will equip you with the skills to:

• Deploy inventive strategies rooted in free association, mind mapping, and sorting techniques
• Utilize projective techniques involving visual stimuli, artistic expression, storytelling, and other innovative methods
• Enhance your abilities through real-world scenarios, case studies, and interactive sessions, positioning you as a moderator, respondent, and observer
• Lead a one-hour focus group with the opportunity to apply newly-learned techniques with guidance and feedback from one of our seasoned moderators.

Who should attend

This seminar is ideal for individuals looking to enhance their moderating skills by incorporating a diverse range of specialized projective techniques, enabling them to delve deeper into customers' beliefs and emotions.