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About this event...

What's it about?

This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK[TM]); and the Canadian Research Insights Council, Canada's market research association.

All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.

What's in it for me?

Takeaways:

• Attendees will gain a better understanding of what a story is, and what it is not.
• Attendees will be introduced to conceptual tools that will enable them to approach any storytelling assignment with confidence.