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MRII Webinar - Beyond Scale: Authentic Human Understanding with AI

As AI becomes embedded in the research workflow, the role of insight professionals undergoes a seismic shift. This webinar explores how participative AI transforms qualitative research by enabling smarter design, deepening and quantifying human understanding, and co-created outputs that drive real business outcomes. You’ll learn how leading organizations are using AI not just to “scale qual,” but to elevate its impact across the business.

16 September 2025 - 16/9/2025
Virtual

About this event...

In this presentation, we will discuss:

* Why “AI moderation” and “qual at scale” are outdated goals – and
what truly matters for insight leaders today.
* How a cognitive AI collaborator can support end-to-end research:
from designing smarter studies to surfacing holistic insights bridging
what people say with how they behave through multi-modal AI.
* How compounding insights and AI-assisted co-creation accelerate
decision-making and increase stakeholder relevance.

All registrants will receive a link to the online recorded video, so you
can view the webinar later if more convenient.

Niels Schillewaert, PhD, is Head of Research and Methodologies at
Conveo.ai. Niels combined entrepreneurship and commercial
research with academic research throughout his career. He was a
co-founder at Human8 (formerly InSites Consulting) and has a
strong academic background as a Professor of Marketing at the
Vlerick Business School. His research was published in leading
scientific journals such as Journal of Marketing, The International
Journal of Research in Marketing, Journal of Services Research,
Journal of the Academy of Marketing Science, and others. Niels is a
frequent speaker at international conferences and has guest
lectured at several academic institutions e.g., Columbia, NYU,
University of Georgia. He is the Former President of ESOMAR.

For more detail see the event web site.

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