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About this event...

This session will explore root causes and potential
solutions. Our guest, Pam Forbus, SVP and Global
Chief of Insights & Analytics at Mondelēz, brings 30
years of experience, both influencing the C-Suite
and serving as a member of the C-Suite. Pam
shares hard-earned lessons (through successes
and failures), practical advice, and a clear path
forward for insights and analytics professionals who
want to move from supporting roles to strategic
leadership. If you’re ready to elevate insights from
reports – to recommendations – to DRIVING
decisions and impact, this episode is your roadmap
to becoming truly boardroom ready.

What you will learn

* Why business acumen, financial fluency and
strategic translation are must-have skills for insights
and analytic professionals today
* Why Story-Telling matters and what makes great
stories that resonate with C-level decision-makers
* Common pitfalls that keep researchers from
having a seat at the strategy table — and how to
avoid them
* Unintended benefits of doing it right (career
acceleration) and unintended consequences of not
doing it at all (career stall).