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About this event...

1 pm to 2 pm IST

MRSI's upcoming Wednesday Webinar 'Winning With the Senses: How Sensory Science Drives Market Success' brings together leading experts to explain how understanding our senses helps brands create better products and win loyal customers.

Participants will discover how sensory science is shaping the future of innovation and consumer research across categories.

The session will also cover how sensory panels work, who participates, and why this approach gives companies faster, more confident results when testing new ideas.

Attendees will learn about practical methods businesses can use even without big labs, helping smaller teams run cost-effective product tests.

Whether you are in business, research, or just curious about what makes products click with people, this webinar promises clear insights and real-world impact of sensory science in today's market.