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About this event...

Influencer marketing has transformed into a powerful brand-building channel, moving far beyond celebrity endorsements. In India, creators across 70+ categories are driving deeper relevance, trust, and regional reach. Brands today rely on data-led methods to identify the right influencers based on audience fit, authenticity, and measurable outcomes. Session highlights:

• ⁠How influencers drive brand growth
• ⁠The rise of regional creators, short-form video, and creator commerce
• ⁠Best practices for choosing the right influencers
• ⁠Measurement metrics like reach, engagement quality, brand lift & commerce impact
• Emerging trends.

• ⁠Kalyan Kumar - Co-Founder & CEO, KlugKlug
• ⁠Kunal Sawant - Business head, GroupM, WPP, Content and Influencer Marketing, Goat Agency, India
• ⁠Pramod Pawar - Vice President- Quantitative Research, Hansa Research Group.