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In this session, Tim Bock will walk through 10
predictions about how market research is likely to
change over the next four years, based on what
becomes possible when AI is embedded directly
into analytical work rather than used as a side tool.
These predictions aren’t technology hype or
distant forecasts.
They are logical consequences of changes
already underway — what follows when analysis
becomes cheap, iteration becomes constant, and
follow-up questions no longer require rebuilding
work from scratch.
The session begins with one concrete example:
the declining importance of data visualisation,
graphic design, and presentation skills — and why
this shift is happening.
Join us for a clear-eyed look at what’s coming, and
what research professionals should be paying
attention to now.
For more detail see the event web site.
