See Event Website for Pricing and Packages

About this event...

DINKWAD households are emerging as a powerful consumer segment, reshaping how value, premiumisation, and demand are defined within the pet category. This webinar brings together perspectives from healthcare, veterinary science, and entrepreneurship to examine how these evolving lifestyles are driving a structural shift in consumer behaviour.

The session will dive into:

• ⁠Understanding the DINKWAD mindset and cultural context
• ⁠How pet-first households are redefining consumption and value
• ⁠Shifts in spending behaviour, premiumisation, and emotional decision-making
• ⁠How research frameworks must evolve to anticipate these changes.

• ⁠Reethika Nair, Cranial prosthesis specialist, Ex- Dr. Reddy’s
• ⁠Dr. Aravind Kumar, Animal Veterinary, Independent
• ⁠Shivangini Dwivedi, Founder, Ultimutt.