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About this event...

IIEX West explores how insights teams are driving impact inside today’s most fast-moving, innovation-led organizations. From tech and entertainment to emerging product and lifestyle brands, you’ll hear from leaders building research practices that influence strategy, shape product decisions, and prove ROI across the business.

Themes Include:

• Integrating UX and market research to drive stronger business decisions
• Building insights functions that influence product, design, and marketing
• Scaling research operations with limited resources
• Applying new methodologies that match the pace of innovation
• Elevating the visibility and business impact of insights teams.