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About this event...

Join us for an engaging Esomar Connect evening in Barcelona, bringing together clients, insights professionals, researchers, and innovation experts to explore the evolving relationship between human judgment and machine intelligence.

Through a lively panel discussion and audience interaction, we will examine the real impact of AI on decision-making processes across organizations. Where does technology create value? Where are human insights still irreplaceable? And how can we strike the right balance between automation, expertise, ethics, and trust?

Whether you are navigating AI-driven transformation, leading insights initiatives, or simply curious about the future of decision-making, this event offers a unique opportunity to exchange perspectives with peers and industry leaders.

We are delighted to host the event at Hamilton Global.

Agenda in progress

During the event Insights + Analytics España will present their new book La Investigación en Marketing bringing together the expertise, experience, and perspectives of 60+ professionals from across the industry. The publication aims to provide an updated view of marketing research and data science, covering methodological approaches, emerging trends and the opportunities currently transforming our sector.

Building Momentum Toward Valencia

This Esomar Connect event also serves as a stepping stone toward the Esomar Congress 2026 | Metamorphosis, taking place in Valencia from 1–4 September 2026.

The conversations we start in Barcelona will continue on an even bigger stage in Valencia, where the global insights community will come together to explore the trends, technologies, and ideas transforming our profession.

Join us in Barcelona to kick off the discussion-and then continue the journey with us in Valencia this September.

We look forward to seeing you!