About this event...

Igniting Insights Across Latin America

In 2026, Esomar brings the power of market research and marketing insights directly to the heart of Latin America with IMPULSO - a dynamic, multi-country tour designed to spark momentum, inspire innovation, and connect the region's brightest minds.
'Impulso' means momentum, drive, and acceleration - and that's exactly what this tour delivers. Across cities, cultures, and communities, we're creating a shared movement to elevate insights, empower decision-making, and shape the future of our industry.

What is IMPULSO?

IMPULSO is Esomar's flagship LATAM roadshow for 2026 - a series of Esomar Connect events across the region, bringing together:

• Market research professionals
• Data and insights leaders
• Brand and marketing strategists
• Innovators and change-makers.

Each stop is designed to reflect the local market while contributing to a broader regional conversation around insights-driven growth.

Expect:

• Thought-provoking talks
• Real-world case studies
• Meaningful networking
• Fresh perspectives on marketing, data, and consumer understanding.