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About this event...

Brand loyalty has traditionally been understood through familiar building blocks - product experience, trust, familiarity, consistency, habit and, ultimately, repeat purchase. But today's consumer has more choice, more information and more ways to experience and evaluate brands. Social media, creators, communities and culture have also changed how relationships with brands are formed.

The webinar will address the following:

• Have the building blocks of loyalty changed?
• D2C vs Legacy: Two different paths to loyalty?
• Is loyalty generational?
• How do brands engage and manage loyalty?
• What does loyalty look like within the media category?
• When consumers have more choice than ever - what makes them choose to stay?

• Anjana Pillai, Partner, Quantum
• Ketki Sitapati, General Manager, CMI: Beauty & Wellbeing - South Asia, Hindustan Unilever Limited
• Rituparna Dasgupta, Executive Vice President - Network Research & Insights, Zee Entertainment Enterprises Limited
• Moderated by Uttara Dhawan, Vice President, The Third Eye Integrated Services.