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Branded Research
In the US, online panel and technology company Branded Research has added Emmanuel de Boucaud to its Board of Directors.
The San Diego-based firm, which recently opened a sales office in Boston, MA, offers access to its proprietary research panel Branded Surveys (previously known as MintVine), which reaches niche target audiences and provides companies with consumer and business insights. The firm's audience is recruited via social media communities and comprises more than two million people globally. Additionally, the company has a division called Branded Insights, which focuses on market segmentation, gleaning insights about habits and tastes within specific demographics.
De Boucaud (pictured) joins the Board with a twenty-year background in building and leading teams in the software and Internet technology sectors. His previous leadership roles include posts as CEO of web site tracking technology provider ChatStat; EVP of enterprise eCommerce platform KalioCommerce and of digital identity verification specialist Mitek Systems; and he was founding leader of business process management (BPM) business Cardiff Software (acquired by VRTY, now OTEX), where he was responsible for worldwide field operations. Two years ago, de Boucaud formed strategy and financing advisory services firm IsleSail Partners, having spent the previous four years as Partner at venture capital company SWAY Ventures. During his career, he also co-founded executive advisory firm DaggerBoard Advisors.
Commenting on the appointment, CEO Matt Gaffney said: 'I am pleased to welcome Emmanuel as a new Board member. Emmanuel brings a wealth of experience and expertise in the field and will be a tremendous asset as Branded Research furthers its mission of using technology to provide real-time audience insights.'
Web site: www.gobranded.com .
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