San Diego-based online panel and technology company Branded Research has opened a sales office in Boston, MA, where it has hired sales team members Josh Mankiewicz and Will Luckey.
Branded's proprietary research panel Branded Surveys (previously known as MintVine) reaches niche target audiences and provides companies with consumer and business insights. The firm's audience is recruited via social media communities and comprises more than two million people globally. Additionally, the company has a division called Branded Insights, which focuses on market segmentation, gleaning insights about habits and tastes within specific demographics.
In the new office in Boston's Seaport District, Mankiewicz joins after nearly four years at health and life insurance firm Amerilife & Health Services, where he latterly served as Branch Manager; while Luckey was previously an Account Executive at web gateway iboss and Business Development Representative at customer engagement platform SessionM. The new recruits will focus on selling the firm's audience solution services, including digital or ad-driven solutions, and expanding its footprint in local and global markets.
CEO and co-founder Matt Gaffney (pictured) comments: 'Our business has substantially grown in the last year, creating a huge opportunity for our sales team. We handpicked these two leaders with a demonstrated track record of success to work with our already dynamic sales staff. We are looking forward to working together in 2018 to better serve our customers and to continue to deliver unique data solutions to our clients'.
The company was founded in 2012 and is online at www.gobranded.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.