Behaviorally Hires for LatAm Launch

Purchasing behavior specialist Behaviorally has hired Gustavo Alvarez to launch a Latin American hub in Mexico City.

Behaviorally combines a proprietary behavioral framework with insights and category expertise to help clients define and diagnose the factors influencing consumer purchasing. The launch in Mexico follows global expansion including hubs in Geneva, Melbourne, New York City, Paris, Hamburg, Frankfurt, Manchester, Manila, Bangkok and Dubai.

Alvarez (pictured) joins as Vice President in the Global Customer Success team with more than 35 years' industry experience. Most recently he was Regional Managing Director of MarketCast, before which he held regional leadership positions in Latin America at Nielsen, TNS, Synovate, Ipsos and Research International. Additionally, he is a member of the Technical Committee at Consejo de Investigación de Medios (CIM), committed to evaluating media measurement services offered in Mexico, and he is involved with the insights industry as a lecturer, instructor and published author.

Scott Brill, MD North America, comments: 'With his extensive expertise, client focused dedication, and as an insights industry leader, Gustavo's a wonderful addition to the Behaviorally team. From our first conversation, his excitement and energy about our strategic vision was incredible and something sure to drive growth throughout the region as we keep expanding to support our clients in owning the most valuable moment in marketing: the sales transaction'.

Web site: www.behaviorally.com .