Shopper insights firm Behaviorally has expanded to Germany, appointing Christian Dössel as Senior Vice President based in Hamburg.
Previously known as PRS IN VIVO USA, Behaviorally combines its own behavioural framework with category expertise to study the drivers of consumer behaviour and shopper growth both via digital and physical shelves. The latest move follows office launches earlier this year in Switzerland, Australia and New York City.
Dössel (pictured) brings two decades of insights experience, including leadership roles at Ipsos, Manetta, MM-Eye, Kantar and Talkline. He is a prolific author and a regular contributor to German insights publications.
Group President Crispin Beale says of the hire, 'After an extensive search, we knew Christian was the perfect candidate to help grow our footprint and further client-led expansion into Europe. Christian is acknowledged for his thought leadership in the German research community as well as his acute understanding of the unique needs of our German and multinational clients based in the region'.
Web site: www.behaviorally.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.