Dive Makes Third Swedish Mystery Shopping Acquisition

Dive Custitude, the Swedish business of mystery shopping specialist group Dive, has acquired the Swedish mystery shopping business portfolio of Avisit.

Dive - which is itself part of data and research group STATCO, alongside fellow northern European agencies RAIT and Intra - operates through local teams in Sweden, Norway, Denmark, Finland, Poland, Estonia, Latvia and Lithuania. Avisit has established a base of clients looking to improve service, sales and customer experience through mystery shopping - and this will now transition to Dive Custitude. Dive says the buy is another step in building its network of Northern European mystery shopping companies with a strong local presence.
Dive first established a Swedish business when it bought Nordic Mystery Shopping in 2022, and further strengthened it with the acquisition of Custitude in 2023. The Avisit buy is already completed.

Dive CEO Kerli Zeiger-Soosaar (pictured below) states: 'Strong customer insight starts with local understanding. By bringing Avisit's mystery shopping clients into Dive Custitude, we are strengthening our footprint in the Swedish market and can offer them a broader network to grow with.' Julia Schramm (pictured above), Country Manager of Dive Custitude Sweden, says the buy will give 'good client relationships room to grow,' - thanks to Dive's specialist expertise and international reach - and aims to make the transition feel 'straightforward and personal.'

Web sites: www.dive-group.com and www.custitude.se .