About the Industry

World Market Research Associations

Includes only those MR Associations with home pages (plus some HPs for general marketing associations). If you have any comments or suggestions, please e-mail us at MrWeb.

UK MR Associations

  • ASC - Association for Survey Computing
  • AQR - Association for Qualitative Research
  • AURA - Association of Users of Research Agencies
  • BIG - Business and Industrial Group
  • BHBIA - British Healthcare Business Intelligence Association
  • ICG - Independent Consultants Group
  • IQCS - The Interviewer Quality Control Scheme
  • MRBA - Market Research Benevolent Association
  • MRG - Media Research Group
  • MRS - Market Research Society
  • ORS - Operational Research Society
  • SRA - Social Research Association
  • VFA - Viewing Facilities Association

European MR Associations

  • AIMRI - The Alliance Of International Market Research Institutes
  • EFAMRO - European Federation of MR Associations
  • EMRO - European Media Research Organisations
  • EphMRA - European Pharmaceutical MR Association
  • ESOMAR - European Society for Opinion and Marketing Research
  • IriS - International Research Institutes

International Associations

    Worldwide

  • IMSA - International Mystery Shopping Alliance
  • MSPA - Mystery Shopping Providers Association
  • WAPOR - World Association for Public Opinion Research

Argentina

  • SAIMO - Sociedad Argentina de Investigadores de Marketing y Opinión

Australia

Austria

  • VMÖ - Verband der Marktforscher Osterreich

Belgium

  • BAQMaR - Belgian Association for Quantitative and Qualitative Marketing Research
  • FEBELMAR - Belgian Federation of Market Research Institutes

Brazil

  • ABEP - Associação Brasileira de Empresas de Pesquisa
  • SBPM - Sociedade Brasileira de Pesquisa de Mercado

Bulgaria

  • Bulgarian National Association of Marketing Researchers
    c/o Mr. Kancho Stoychev
    TNS BBSS
    23 James Boucher Boulevard
    1164 Sofia
    BULGARIA
    Tel: +359-2-969.4101
    Email: kancho.stoychev@tns-global.com

Canada

  • CARF - Canadian Advertising Research Foundation
  • MRIA - The Marketing Research and Intelligence Association

     

    China

  • China Marketing Research Association

     

    Croatia

  • CROMAR - Croatian Marketing Association

     

    Czech Republic

  • CIMA - Czech Institute of Marketing
  • SIMAR - Association of Marketing Research Agencies

     

    Denmark

  • Danish Marketing Association

     

    Finland

  • Finnish Marketing Federation - (Suomen Markkinointiliitto / Tutkimusjaosto)
  • SMTL - Finnish Association of Market Research Agencies

     

    France

  • AFM - French Marketing Association
  • IREP - Institut de Recherches et d'Etudes Publicitaires
  • Syntec Études Marketing et Opinion

     

    Germany

  • ADM - Arbeitskreis Deutscher Markt und Sozialsforschunginstitute
  • German Society for Online Research
  • WZB - Wissenschaftszentrum Berlin für Sozialforschung
  • BVM - Berufsverband Deutscher Markt-und Sozialforscher

     

    Greece

  • SEDEA - Association of Greek Market and Opinion Research Companies

     

    Hong Kong

  • Hong Kong Institute of Marketing

     

    Hungary

  • PMSZ - Association of Hungarian Market Research Organizations

     

    India

  • MRSI - the Market Research Society of India

     

    Iran

  • IMRA - Iranian Marketing Research Association

     

    Ireland

  • AIMRO - Association of Irish Market Research Organisations

     

    Italy

  • AISM - Associazione Italiana per gli Studi di Marketing
  • ASSIRM - Associazione tra Istituti di Ricerca di Mercato, Sondaggi di Opinione, Ricerca Sociale

     

    Japan

  • Japan Marketing Research Association

     

    Kenya

  • MSRA - Marketing and Social Research Association

     

    Mexico

  • AMAI - Asociación Mexicana de Agencias de Investigación de Mercados y Opinion Publica

     

    Netherlands

  • MOA - Center for Marketing Intelligence & Research

     

    New Zealand

  • Market Research Society of New Zealand

     

    Norway

  • The Norwegian Marketing Research Society

     

    Pakistan

  • Marketing Association of Pakistan

     

    Peru

  • APEIM - Asociación Peruana de Empresas de Investigación de Mercados

     

    Philipines

  • MORES - Marketing and Opinion Research Society of the Philippines

     

    Poland

  • OFBOR - Polish Association of Market and Opinion Researchers

     

    Portugal

  • APODEMO - Portuguese Association of Market Research Companies

     

    Romania

  • SORMA - Romanian Society for Marketing and Public Opinion Research

     

    Russia

  • OIROM - Russian Association of market and Public Opinion Researchers

     

    Singapore

  • Market Research Society Singapore
  • Marketing Institute of Singapore

     

    Slovenia

  • Slovenian Marketing Association - Drustvo za Marketing Slovenije

     

    South Africa

  • SAARF - South African Advertising Research Foundation
  • SAMRA - Southern African Marketing Research Association

     

    South Korea

  • KORA - Korea Research Association

     

    Spain

  • AEDEMO - Spanish Market Research Association
  • ANEIMO

     

    Sweden

  • SÖK - Sveriges Marknadsundersökare
  • SMUF - The Swedish Market Research Buyers Society

     

    Switzerland

  • vsms - Verband Schweizer Marketing -und Sozialforscher
  • Schweizerischer Marketing Club

     

    Thailand

  • TMRS - Thailand Marketing Research Society

     

    Turkey

  • TUAD - Turkish Association of Marketing and Public Opinion Researchers

     

    United States of America

  • AAPOR - American Association for Public Opinion Research
  • ACR - Association for Consumer Research
  • AIR - American Institutes for Research (Behavioural & Social Science Research)
  • AMA - American Marketing Association
  • ARF - Advertising Research Foundation
  • ASA - American Statistical Association
  • CASRO - Council of American Survey Research
  • Marketing Research Association:
  • MSI - The Market Science Institute
  • NNSP - The National Network of State Polls.
  • PAA - Population Association of America
  • PMRG - Pharmaceutical Marketing Research Group
  • QRCA - Qualitative Research Consultants Association
  • SCIP - Society of Competitive Intelligence Professionals
  • About the industry - contents...

    1. What is MR and how is it changing?

    A comprehensive guide to what we do, how it's changing, and who else does similar stuff.

    2. The global industry today

    The supply side: revenues, rankings and company info, full listings.

    3. Careers in MR

    An introduction to the career ladder, activities, salaries and choices.