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 RECENT NEWS ITEMS |
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Behavioural Ad Targeting
11/7/25
In San Francisco, digital analytics platform Amplitude has announced the acquisition of AI-native customer feedback startup Kraftful, promising clients a 360 degree view of their customers through a combination of quant user behavioral data and qual user feedback. More.
WPP has chosen its new Chief Executive: Cindy Rose, currently COO, Global Enterprise at Microsoft, will start in the role from September 1st. Mark Read will continue in a supporting role until the end of this year, to smooth the transition, although Rose has served as an NED of WPP since 2019. More.
Ad testing and marketing decision-making platform System1 Group has announced results for its full year ending March 31st, with total revenue up 25% to £37.4m, and adjusted EBITDA up 50% to £6.6m. A trading update for the subsequent quarter was also released, with flatter figures. More.
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Behavioural Ad Targeting - Relevant Associations
 IAB - the Internet Advertising Bureau
The IAB The Internet Advertising Bureau (IAB) is the trade association for online advertising. With over 540 members, it's run for the leading media owners and agencies in the UK internet industry..
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
 The Advertising Association
The The Advertising Association We represent all sides of the advertising and promotional industries in the UK - advertisers, agencies, media, and research services.
We promote and protect advertising: we communicate its benefits to the economy and to society, and we seek the optimal regulatory environment for our industry.
Our goal is an industry that is responsible, understood, and appreciated
 AAAA - The American Association of Advertising Agencies
The AAAA Founded in 1917, the American Association of Advertising Agencies (4A's) is the national trade association representing the advertising agency business in the United States. It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.
Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide.
 IAA - The International Advertising Association
The The IAA Since its origins way back in 1938, the IAA has been a recognized force in the marketing communications industry. Their focus is to: advocate freedom of commercial speech; share knowledge on industry issues and provide and develop education and professional initiatives.
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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