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Behavioural Ad Targeting

Behavioural Ad Targeting
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Segmentation and Modelling
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Behavioural Ad Targeting

ICO Overtruns Clearview GDPR Decision
8/10/25
In the UK, an appeal by the Information Commissioner has succeeded in substantially overturning a 2023 ruling, which declared that facial recognition specialist Clearview AI could not be fined under GDPR. More.
Comscore Partners with TiVo
8/10/25
In the week that digital TV pioneer TiVo officially quit the DVR market it started last century, Comscore has partnered with the company, to integrate enriched program metadata into its cross platform audience measurement. The move will 'unify content identification' across linear TV, streaming and digital. More.
Auto Data Firm Affinitiv Completes CEO Search
8/10/25
Automotive intelligence and lifecycle marketing firm Affinitiv has appointed Sharon Kitzman as its new CEO, succeeding Interim CEO Steve Stubitz, who will remain Chairman of the Board. More.




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What's Included?
 
By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous.
FEATURES



CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

 
Phorm
A global personalisation technology company that makes content and advertising more relevant to consumers. Our innovative platform delivers a more interesting online experience, with industry-leading privacy standards. www.phorm.com

Rentrak
Rentrak Corporation is an industry-advancing media measurement and research company, providing content measurement, analytical services and unique insight to the most recognizable names in the entertainment industry. www.rentrak.com

 
eXelate
eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers. www.exelate.com


ALL SUPPLIERS

Audience Science - ClearSight Interactive - eXelate - Harris Interactive - Nielsen - Phorm - Rentrak - TRA - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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