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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
21/5/25
A year on from their last announcement, YouGov and marcoms group Havas have again expanded their partnership, adding another four global markets and further panel data on health conditions. More.
Marcoms group Publicis has acquired Captiv8, one of the world's largest influencer marketing platforms, which provides social listening services and allows clients to manage and measure their influencer strategies. More.
Retail media tech specialist Zitcha has appointed Alberto Vergara as Head of Data and AI, charged with leading the firm's 'evolution' into a platform focused on understanding customer needs and matching audiences with brands. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
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Managing Director, Connect Insight
An Innovation in Digital Advertising Self-Regulation
by Nick Stringer
Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
Rewards for Good Behaviour by Nick Stringer
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