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|  RECENT NEWS ITEMS | | | |
Behavioural Ad Targeting
13/6/25
Comscore has announced a partnership with healthcare claims data firm PurpleLab, to make the latter's healthcare targeting segments available as ID-free Predictive Audiences directly on The Trade Desk's Contextual Marketplace. More.
Former dunnhumby worker Artem Lavrinovich has joined in-store audio intelligence platform QSIC as Chief Data and AI Officer. The firm has also appointed former Epsilon Retail Media Americas CEO David Haase, to lead its US operations as President. More.
Ad management and optimization platform Innovid has launched a solution called Harmony Social, connecting exposure data, performance signals and creative messaging across channels including paid social media, CTV and the open web. More.
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| | What's Included? | | | | By monitoring and analysing web users’ online habits it’s possible to segment them, and offer them appropriate ads and other content, hugely appealing to advertisers. This means using cookies and ‘tracking’ people. It also means convincing both the public and various privacy groups that it can be, and that it is, thoroughly anonymous. | | | FEATURES
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Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands
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