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 RECENT NEWS ITEMS |
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DIY Software
26/11/25
UK-based trade body the ASC (Association for Survey Computing) has launched the 'Research Technologist Hall of Fame', an ongoing initiative to recognise, celebrate and honour outstanding contributors to the field. Ipsos will help to support the costs of running it. More.
Automated consumer insights pioneer Zappi has launched the Brand Health Tracker, a continuous measurement system promising an actionable, single platform view of the impact of advertising and innovation efforts on brand health in a single platform. More.
UK-headquartered firm STRAT7 has launched an AI moderator called Maya, built by the group's Whycatcher developers and designed to have natural, adaptive conversations with real people through the company's existing WhatsApp integration. More.
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DIY Software - Relevant Associations
 ACE - the Association Collaborative Effort
The objective of ACE is to ensure that all online panel researchers and users, no matter the industry segment or the association affiliation, share a set of understood and accepted process and performance guidelines for online research. The site has a detailed Glossary of online research terms.
 SIIA (Software & Information Industry Association)
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to companies which specialise in software and information products. Web site: www.siia.net/  ASC (The Association for Survey Computing) The ASC is closely linked with the Market Research Society and the Royal Statistical Society. It is the world’s leading society for the advancement of knowledge in software and technology for research surveys and statistics. Web site: www.asc.org.uk
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