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Segmentation and Modelling
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
DIY Software

Zappi Launches Real-Time Brand Health Tracker
19/11/25
Automated consumer insights pioneer Zappi has launched the Brand Health Tracker, a continuous measurement system promising an actionable, single platform view of the impact of advertising and innovation efforts on brand health in a single platform. More.
London Debut for STRAT7's AI Moderator Maya
19/11/25
UK-headquartered firm STRAT7 has launched an AI moderator called Maya, built by the group's Whycatcher developers and designed to have natural, adaptive conversations with real people through the company's existing WhatsApp integration. More.
Former BAV and Harris Poll Leader to Head AI Quant Firm
18/11/25
AI-native quant research platform Outward Intelligence (OI) has appointed former Harris Poll CEO Will Johnson as its new Chief Executive. More.




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What's Included?
 
A growing number of suppliers offer software which enables users with or without market research knowledge to set up, run and analyze online surveys. We include everything from simple one- or two-question polls to relatively complex applications widely used by MR professionals and will cover software, techniques and of course the inevitable debate over their value.
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
Zoomerang
Since 1999, Zoomerang has provided a powerful, self-service alternative for conducting accurate comprehensive online surveys with a minimum of cost and effort. www.zoomerang.com

 
researchkit
Providing easy access to online tools and panel for the busy researcher.www.researchkit.co.uk


ALL SUPPLIERS

Ask Your Target Market - CINT - Loop11 - Market Tools - Openpanels - Questionpro - Skuuber - SurveyGizmo - SurveyMonkey - Zoomerang

Please email if there are any relevant agencies you don't see listed here.




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