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Segmentation and Modelling
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
DIY Software

Kantar Debuts New AI Qual Offering Converser
25/3/26
Kantar has launched Converser, a qual solution which captures people's experiences 'in the moment' through in-depth one-to-one AI-moderated interviews. The tool is supported by the cultural expertise of more than 500 of the group's qual experts in 60+ countries. More.
aytm Hires Quality Leader
25/3/26
PSB Insights veteran Jonathan Goodbread has joined US-based agile research platform aytm as Head of Data Quality Strategy. More.
Basis and Answer Rocket Form AI MR Partnership
19/3/26
London-based brand intelligence and MR firm Basis Global has announced a partnership with solutions consultancy AnswerRocket, promising to use AI to 'improve how market research is done', rather than trading off speed and practicality against depth and confidence as it says most MR AI does. More.




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What's Included?
 
A growing number of suppliers offer software which enables users with or without market research knowledge to set up, run and analyze online surveys. We include everything from simple one- or two-question polls to relatively complex applications widely used by MR professionals and will cover software, techniques and of course the inevitable debate over their value.
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
Zoomerang
Since 1999, Zoomerang has provided a powerful, self-service alternative for conducting accurate comprehensive online surveys with a minimum of cost and effort. www.zoomerang.com

 
researchkit
Providing easy access to online tools and panel for the busy researcher.www.researchkit.co.uk


ALL SUPPLIERS

Ask Your Target Market - CINT - Loop11 - Market Tools - Openpanels - Questionpro - Skuuber - SurveyGizmo - SurveyMonkey - Zoomerang

Please email if there are any relevant agencies you don't see listed here.




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