DIY Software in 2012

DIY Survey and Benchmarking Tool Launches in Aus - 16/5/12

In Australia, marketer Jonah Cacioppe and software engineer Mike Kruger have launched a DIY survey app called Floq, which enables users to gather feedback from web-based surveys and benchmark results against companies in similar sectors.

SurveyMonkey Opens in Brazil - 17/4/12

DIY research firm SurveyMonkey has opened a new operation in Brazil, where it has appointed Monster’s former Director of Sales Rodolfo Ohl as Country Manager.

Toluna Enhances Social Media Voting Platform - 13/4/12

Online panel and survey technology provider Toluna has unveiled a new web site with an upgraded social media voting community. The firm aims to improve community engagement and further promote participation in its surveys.

Google Launches Survey Product - 30/3/12

Google has launched a product combining DIY surveys with access to targeted respondents. Google Consumer Surveys will cost users a fixed fee per response from selected persons accessing premium content pages in Google’s publisher network.

SurveyGizmo Additions Target Respondent Fatigue - 17/02/12

US-based online survey and analysis tool provider SurveyGizmo has partnered with customer experience analytics specialist ClickTale to add survey heatmaps, mouse tracking and respondent recordings to its solutions.

Pollbob Buys DIY Polling Site Mister Poll - 18/01/12

In the US, social media platform Pollbob has acquired DIY online polling site Mister Poll, and plans to merge the latter’s online community of 270,000+ registered poll creators and takers, with its own growing mobile community. Terms of the deal were not disclosed.

SurveyMonkey in $65m Share Sale - 10/01/12

DIY research tech firm SurveyMonkey is selling stock to the value of $65m, according to a filing lodged with the SEC yesterday.