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RECENT NEWS ITEMS

Gaming

New GGWP Tool Analyses Gamer Conversations in Real Time

2/7/25

In the US, gaming communities specialist GGWP has launched a solution called GGWP Pulse, promising real-time insights and sentiment analysis, from previously unseen and unheard in-game conversations. More.

DV Unveils Authentic Attention for Social

1/7/25

Campaign measurement and media quality specialist DoubleVerify has launched a new variant of its analytics and performance solution Authentic Attention, focused on Social Media. Like the launch announced by IAS yesterday, the initial phase of this will focus on Snap and will use technology from Lumen Research. More.

IAB Launches Framework for Measurement of In-Game Ads

27/6/25

In New York, digital ad trade association the Interactive Advertising Bureau (IAB), has developed a resource aiming to bring 'clarity, consistency and confidence' to media campaigns in gaming environments. More.

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Gaming - Relevant Associations

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Entertainment Software Association (ESA)

ESA The Entertainment Software Association is the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish computer and video games for video game consoles, personal computers, and the Internet..

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.

The ARF's Online Research Quality Council

The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research.

The site has a detailed Knowledge Sharing section to Build Online Research Quality.

The UK Interactive Entertainment Association

ELSPA is the UK�s leading videogames trade body. The Entertainment and Leisure Software Publishers Association (ELSPA) includes almost all major companies involved with the publishing and development of videogames in this country..