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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

$3 Million for In-Event Behavioral Data Firm Toutix
12/11/26
New York-based Toutix, a platform giving teams, artists and venues ownership of their fan and visitor data, has raised $3 million in seed funding. The money will drive the firm's sales and marketing strategy and support its next growth phase. More.
JioStar Hire Strengthens Sports Research Team
6/11/26
Former Ipsos and Kantar researcher Pankti Sidhpura has joined Indian media group JioStar as Research Manager, Sports. More.
Leeds Launch for New Insight Firm Red Onion
3/11/26
In Leeds, UK, Josh Pearce has launched Red Onion, a new customer intelligence business with clients in the sport, betting and gaming, retail and wellness sectors. Pearce is the former Head of Brand Performance at beauty and sports nutrition group THG. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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FEATURED SUPPLIERS
 
OTX
OTX is one of the world’s leading online market research companies and the agency of choice for clients looking to use the internet for more imaginative research. www.otxresearch.com

 
The Nielsen Company
Nielsen is committed to integrity and innovation. Our mission is to provide our clients with the most complete understanding of consumers and markets worldwide. www.nielsen.com

Peanut labs
Peanut Labs is a game-changing sample company that constantly delivers compelling and innovative solutions to key research industry needs at a price and quality level that cannot be matched. www.peanutlabs.com


ALL SUPPLIERS

Absolute Quality - comScore - DFC-Niko - Electronic Entertainment Design - Future US - GamePlan Insights - isuppli - OTX Research - Peanut Labs - Rentrak - Screen Digest

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