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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

RealityMine Hires Stanton as US-based CMO
21/5/25
Manchester, UK-based digital behavioural data firm RealityMine has appointed Knowledge Networks and GfK veteran David Stanton as its new Chief Marketing Officer, based in New Jersey. More.
Publicis Buys Influencer Marketing Firm Captiv8
21/5/25
Marcoms group Publicis has acquired Captiv8, one of the world's largest influencer marketing platforms, which provides social listening services and allows clients to manage and measure their influencer strategies. More.
MRC and IAB Seek Input on Attention Measurement Draft
12/5/25
In New York, measurement standards body the MRC and digital ad association the IAB have jointly released Attention Measurement Guidelines, on which they are inviting public comment over the next sixty days. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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