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|  RECENT NEWS ITEMS | | | |
Gaming
20/11/25
AI-powered video analysis and monetization specialist KERV.ai has closed a Series B funding round of unspecified amount. Funds will be used for a wide range of growth objectives including R&D, recruitment, infrastructure, partnership and expansion into new markets. More.
AppsFlyer has announced the launch of eight new products for the analysis of business data and the provision of actionable intelligence. More.
Los Angeles-based video games development optimization and monetization platform Xsolla has announced a new mobile-focused Server-to-Server (S2S) integration with Airbridge, a unified measurement platform promising performance tracking and attribution for mobile marketers. More.
View all related news items | | | | |
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What's Included? | | | | Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
| | | FEATURES
Gamification, it's big and clever but it's not new by James Myring of BDRC Continental
Putting Analytics at the Heart of Game Monetization
by Mark Robinson of GamesAnalytics
Advertisers console yourselves and play the game
by James Myring of BDRC Continental
Game Theory
turning surveys into games
by Jon Puleston of GMI Interactive
If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT
CURRENT JOBS IN THIS SECTOR
Associate, Respondent Acquisition Toronto, ON, Canada
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Research Director - Consumer Brand Technology, Gadgets and Gaming Central London
AD or Senior Research Manager - Technology, Entertainment and Gaming Clients Central London
Senior Research Executive – Multi-Channel Retail / Gaming London
>> More jobs in this sector>> View all jobs on MrWeb
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