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|  RECENT NEWS ITEMS | | | |  Gaming 
24/8/26
From today, 24th August, YouTube will count a video as viewed as soon as the video starts playing or a viewer starts watching a live broadcast - matching the way TikTok and Instagram already produce their counts. More.
20/8/26
Due to holidays, and following a similar pattern to last summer, Daily Research News will not publish tomorrow (Friday) evening and will also miss one day next week, in addition to the UK public holiday on August 31st. More.
17/8/26
Martech software platform Astute has launched with more than EUR 1.03m in pre-seed funding. The money will help it to broaden its engineering infrastructure and build new tools to help enterprise b2b brands scale ads across niche independent media networks. More.
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What's Included? | | | | Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
| | | FEATURES
Gamification, it's big and clever but it's not new by James Myring of BDRC Continental
Putting Analytics at the Heart of Game Monetization
by Mark Robinson of GamesAnalytics
Advertisers console yourselves and play the game
by James Myring of BDRC Continental
Game Theory
turning surveys into games
by Jon Puleston of GMI Interactive
If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT
CURRENT JOBS IN THIS SECTOR
Associate, Respondent Acquisition Toronto, ON, Canada
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Research Director - Consumer Brand Technology, Gadgets and Gaming Central London
AD or Senior Research Manager - Technology, Entertainment and Gaming Clients Central London
Senior Research Executive – Multi-Channel Retail / Gaming London
>> More jobs in this sector >> View all jobs on MrWeb
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