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|  RECENT NEWS ITEMS | | | |
Gaming
7/10/25
Mobile marketing attribution analytics company AppsFlyer has announced an expanded London office, which will serve as an EMEA headquarters and house almost 70 employees. More.
In Raleigh, NC, qual recruitment and insights firm L&E Research has announced a strategic partnership with Qrious Insight, experts in behavioral data and research, integrating the latter's passive metering technology into the former's panel apps and web sites. More.
The Media Research Users Council India (MRUCI) has elected Vikram Sakhuja, Partner and Director at Madison World, as Chairman, and Dhruba Mukherjee, CEO of ABP, as Vice Chairman. More.
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What's Included? | | | | Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
| | | FEATURES
Gamification, it's big and clever but it's not new by James Myring of BDRC Continental
Putting Analytics at the Heart of Game Monetization
by Mark Robinson of GamesAnalytics
Advertisers console yourselves and play the game
by James Myring of BDRC Continental
Game Theory
turning surveys into games
by Jon Puleston of GMI Interactive
If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT
CURRENT JOBS IN THIS SECTOR
Associate, Respondent Acquisition Toronto, ON, Canada
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Research Director - Consumer Brand Technology, Gadgets and Gaming Central London
AD or Senior Research Manager - Technology, Entertainment and Gaming Clients Central London
Senior Research Executive – Multi-Channel Retail / Gaming London
>> More jobs in this sector>> View all jobs on MrWeb
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