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|  RECENT NEWS ITEMS | | | |
Gaming
2/7/25
In the US, gaming communities specialist GGWP has launched a solution called GGWP Pulse, promising real-time insights and sentiment analysis, from previously unseen and unheard in-game conversations. More.
Campaign measurement and media quality specialist DoubleVerify has launched a new variant of its analytics and performance solution Authentic Attention, focused on Social Media. Like the launch announced by IAS yesterday, the initial phase of this will focus on Snap and will use technology from Lumen Research. More.
In New York, digital ad trade association the Interactive Advertising Bureau (IAB), has developed a resource aiming to bring 'clarity, consistency and confidence' to media campaigns in gaming environments. More.
View all related news items | | | | |
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What's Included? | | | | Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
| | | FEATURES
Gamification, it's big and clever but it's not new by James Myring of BDRC Continental
Putting Analytics at the Heart of Game Monetization
by Mark Robinson of GamesAnalytics
Advertisers console yourselves and play the game
by James Myring of BDRC Continental
Game Theory
turning surveys into games
by Jon Puleston of GMI Interactive
If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT
CURRENT JOBS IN THIS SECTOR
Associate, Respondent Acquisition Toronto, ON, Canada
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Research Director - Consumer Brand Technology, Gadgets and Gaming Central London
AD or Senior Research Manager - Technology, Entertainment and Gaming Clients Central London
Senior Research Executive – Multi-Channel Retail / Gaming London
>> More jobs in this sector>> View all jobs on MrWeb
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