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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

YouTube Measurement Change
24/8/26
From today, 24th August, YouTube will count a video as viewed as soon as the video starts playing or a viewer starts watching a live broadcast - matching the way TikTok and Instagram already produce their counts. More.
DRNO Dates for the Rest of August
20/8/26
Due to holidays, and following a similar pattern to last summer, Daily Research News will not publish tomorrow (Friday) evening and will also miss one day next week, in addition to the UK public holiday on August 31st. More.
Funds and Launch for Martech Firm Astute
17/8/26
Martech software platform Astute has launched with more than EUR 1.03m in pre-seed funding. The money will help it to broaden its engineering infrastructure and build new tools to help enterprise b2b brands scale ads across niche independent media networks. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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