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Gaming

Gaming
Part of: MRT - Trends - Technologies - Techniques

 
 
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Gaming
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Gaming

MrWeb's InsightClopedia
30/4/25
Today we are beginning the roll-out of the InsightClopedia (IC), MrWeb's biggest new feature in a very long time. The IC immediately replaces our existing directories, events listing and news search, but aims to go way beyond that and provide a search engine and comprehensive reference source for the insights world. More.
Rebrand and Repositioning for Amplified
29/4/25
Amplified Intelligence, the attention measurement specialist founded in Australia by Dr Karen Nelson-Field, is rebranding and will henceforth be known simply as Amplified. The firm says it is expanding its portfolio beyond attention to incorporate its expertise in emotion and context. More.
New Consultancy The Media League Launches
17/4/25
In San Francisco, a new consulting firm has launched focused on media & entertainment technology companies, with services including GTM and other strategy advisory, marketing messaging optimization and innovation analysis. The Media League starts with a team of sixteen people. More.




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What's Included?
 
Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
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FEATURED SUPPLIERS
 
OTX
OTX is one of the world’s leading online market research companies and the agency of choice for clients looking to use the internet for more imaginative research. www.otxresearch.com

 
The Nielsen Company
Nielsen is committed to integrity and innovation. Our mission is to provide our clients with the most complete understanding of consumers and markets worldwide. www.nielsen.com

Peanut labs
Peanut Labs is a game-changing sample company that constantly delivers compelling and innovative solutions to key research industry needs at a price and quality level that cannot be matched. www.peanutlabs.com


ALL SUPPLIERS

Absolute Quality - comScore - DFC-Niko - Electronic Entertainment Design - Future US - GamePlan Insights - isuppli - OTX Research - Peanut Labs - Rentrak - Screen Digest

Please email if there are any relevant agencies you don't see listed here.




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