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|  RECENT NEWS ITEMS | | | |
Gaming
16/2/26
In London, Kantar Media has announced the appointment of long-time Nielsen researcher Toni Petra as Chief Operations and Technology Officer, bringing together the two teams under one leader. She starts on 1st April. More.
TVision, which measures second-by-second television and CTV viewer engagement, has extended an agreement delivering its person-level calibration data for CTV to video audience measurement specialist VideoAmp. More.
In the US, cross-industry group the Coalition for Innovative Media Measurement (CIMM) has added Disney's Dana McGraw, and Ben Hovaness of OMD to its Board of Directors. More.
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What's Included? | | | | Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
| | | FEATURES
Gamification, it's big and clever but it's not new by James Myring of BDRC Continental
Putting Analytics at the Heart of Game Monetization
by Mark Robinson of GamesAnalytics
Advertisers console yourselves and play the game
by James Myring of BDRC Continental
Game Theory
turning surveys into games
by Jon Puleston of GMI Interactive
If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT
CURRENT JOBS IN THIS SECTOR
Associate, Respondent Acquisition Toronto, ON, Canada
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Research Director - Consumer Brand Technology, Gadgets and Gaming Central London
AD or Senior Research Manager - Technology, Entertainment and Gaming Clients Central London
Senior Research Executive – Multi-Channel Retail / Gaming London
>> More jobs in this sector>> View all jobs on MrWeb
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