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|  RECENT NEWS ITEMS | | | |
Gaming
29/4/26
Media, entertainment and gaming insights specialist Screen Engine/ASI is merging two of its research agencies, Coherency and Tapestry, under the latter's brand. The resulting firm will number just over 50 research professionals across the US and UK. More.
Nielsen has appointed former Netflix Exec Julie DeTraglia as Head of Content and Strategic Insights, leading strategy for its editorial marketing content including social media, insights articles, client communications, events, sales enablement tools and podcasts. More.
In New York, the ARF has announced that its longtime President and CEO Scott McDonald will retire early next year. A successor has not yet been appointed. More.
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What's Included? | | | | Both the challenging business of measuring the fast-moving global market for video games - hardware and software, both off- and online - and the newer field of measuring what happens within games, of which the most obvious commercial example is the emerging field of in-game advertising.
| | | FEATURES
Gamification, it's big and clever but it's not new by James Myring of BDRC Continental
Putting Analytics at the Heart of Game Monetization
by Mark Robinson of GamesAnalytics
Advertisers console yourselves and play the game
by James Myring of BDRC Continental
Game Theory
turning surveys into games
by Jon Puleston of GMI Interactive
If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT
CURRENT JOBS IN THIS SECTOR
Associate, Respondent Acquisition Toronto, ON, Canada
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Research Director - Consumer Brand Technology, Gadgets and Gaming Central London
AD or Senior Research Manager - Technology, Entertainment and Gaming Clients Central London
Senior Research Executive – Multi-Channel Retail / Gaming London
>> More jobs in this sector>> View all jobs on MrWeb
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