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 RECENT NEWS ITEMS |
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Neuromarketing & Eyetracking

30/4/25
Today we are beginning the roll-out of the InsightClopedia (IC), MrWeb's biggest new feature in a very long time. The IC immediately replaces our existing directories, events listing and news search, but aims to go way beyond that and provide a search engine and comprehensive reference source for the insights world. More.
29/4/25
Amplified Intelligence, the attention measurement specialist founded in Australia by Dr Karen Nelson-Field, is rebranding and will henceforth be known simply as Amplified. The firm says it is expanding its portfolio beyond attention to incorporate its expertise in emotion and context. More.
28/4/25
Shopper research expert PRS IN VIVO has opened a Sensory Room in its Lab in the south east London suburb of Bromley. The space is intended to expand the firm's capabilities in UX and organoleptic testing (including taste and smell evaluation), and deepen its understanding of how consumers engage with products. More.



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Neuromarketing / Neuroscience Industry Associations
The Association for NeuroPsychoEconomics
The Association for NeuroPsychoEconomics is the premier scholarly organization for scientists and professionals in neuroscience, psychology, business, and economics.
ANE - the Association of Applied Neuroeconomics and Neuromarketing
The ANE is an organization dedicated to being a resource for the public in the emerging fields of neuroeconomics and neuromarketing. Their website is currently under construction.
 BNA - British Neuroscience Association
The BNA is the largest body representing all aspects of neuroscience from ion channels to whole animal behaviour.
 SFN - the Society for Neuroscience
The SFN works to educate the public about the findings, applications, and potential of neuroscience research.
Check NERVE, the Neuroscience Education Resources Virtual Encycloportal. A gateway to credible information and tools from the World Wide Web for learning about the brain and nervous system.
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