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 RECENT NEWS ITEMS |
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Neuromarketing & Eyetracking
3/9/25
In the UK, a consortium of viewing facilities has launched 'POP', the Power of Presence campaign, to highlight the enduring value of face-to-face qualitative research in a sector increasingly dominated by AI and remote tools. More.
Sweden-based eye tracking technology, attention computing and automotive data firm Tobii AB has announced that its CEO Anand Srivatsa will be leaving the role, with a search underway immediately to find a replacement. More.
In the US, content valuation and entertainment data firm Parrot Analytics has launched Sports Demand, an advanced sports analytics system promising to help clients understand the global sports media rights landscape; and helping to benchmark and compare its value with other entertainment content. More.
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Neuromarketing / Neuroscience Industry Associations
 The Association for NeuroPsychoEconomics
The Association for NeuroPsychoEconomics is the premier scholarly organization for scientists and professionals in neuroscience, psychology, business, and economics.
ANE - the Association of Applied Neuroeconomics and Neuromarketing
The ANE is an organization dedicated to being a resource for the public in the emerging fields of neuroeconomics and neuromarketing. Their website is currently under construction.
 BNA - British Neuroscience Association
The BNA is the largest body representing all aspects of neuroscience from ion channels to whole animal behaviour.
 SFN - the Society for Neuroscience
The SFN works to educate the public about the findings, applications, and potential of neuroscience research.
Check NERVE, the Neuroscience Education Resources Virtual Encycloportal. A gateway to credible information and tools from the World Wide Web for learning about the brain and nervous system.
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