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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

Kantar Brings in New CEO as Businesses Separate
15/9/25
Kantar has appointed former Accenture exec Paul Zwillenberg to lead its Insights / Profiles business, with the separation of Numerator under its own Chief Exec now well advanced. Zwillenberg joins the company this month, and Group CEO Chris Jansen will leave the business during Q1 2026 after a substantial handover period. More.
Face-to-Face Advocates Launch 'POP' Campaign
3/9/25
In the UK, a consortium of viewing facilities has launched 'POP', the Power of Presence campaign, to highlight the enduring value of face-to-face qualitative research in a sector increasingly dominated by AI and remote tools. More.
Tobii Seeks New CEO
27/8/25
Sweden-based eye tracking technology, attention computing and automotive data firm Tobii AB has announced that its CEO Anand Srivatsa will be leaving the role, with a search underway immediately to find a replacement. More.




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What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




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