Quick Find:
MrWeb Home News (DRNO) Daily Research News, Research Diary, MRWho, HRchive


 

Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
    Back to MRT Index Back to MRT Index

Register for MRT Register for MRT

Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

ICO Overtruns Clearview GDPR Decision
8/10/25
In the UK, an appeal by the Information Commissioner has succeeded in substantially overturning a 2023 ruling, which declared that facial recognition specialist Clearview AI could not be fined under GDPR. More.
Adelaide's AU Added to Nielsen Outcomes Marketplace
7/10/25
Nielsen has announced a collaboration with attention and media quality measurement specialist Adelaide, to help clients understand campaign effectiveness. More.
New MD for Walnut as Jane Rudling Retires
26/9/25
London-based consumer behaviour agency Walnut Unlimited, now part of Accenture Song, will have a new MD from 1st November, as Laura Ablett steps up to replace Jane Rudling, who is retiring. Both have been with the company and its predecessors since the 1990s. More.




View all related news items
 
 

What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




© MrWeb Ltd 2012