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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

Measurement at the Heart of New Sponsorship Agency
16/10/25
In Canada, a new agency called Vero will aim to 'redefine how brands invest in corporate, sports and entertainment sponsorships,' supported from the start by a strategic research partnership with IMI Consulting. More.
billups Hires for Expansion on Three Continents
10/10/25
Out-of-home (OOH) technology and managed services company billups has appointed Marc Marienfeld as MD of Germany, based in Munich; Salvador García to lead its entry into a new market, Mexico, also with the title of MD; and Sunil Yadav as Head of Revenue, APAC, based in Singapore. More.
ICO Overtruns Clearview GDPR Decision
8/10/25
In the UK, an appeal by the Information Commissioner has succeeded in substantially overturning a 2023 ruling, which declared that facial recognition specialist Clearview AI could not be fined under GDPR. More.




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What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




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