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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

Senior Hires for In-Store Intelligence Firm QSIC
13/6/25
Former dunnhumby worker Artem Lavrinovich has joined in-store audio intelligence platform QSIC as Chief Data and AI Officer. The firm has also appointed former Epsilon Retail Media Americas CEO David Haase, to lead its US operations as President. More.
Comscore Adds Attention Metrics to Deal IDs
10/6/25
Comscore has expanded its Certified Deal IDs solution to incorporate metrics from attention specialist Adelaide, for use by publishers in PubMatic's ad management platform. More.
Read to Step Down as Head of WPP
9/6/25
Mark Read has announced he will step down as Chief Executive of WPP, and from the Board, on December 31st after more than 30 years with the group. WPP says the search for a successor is underway. More.




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What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




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