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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

Kantar Bows Rapid CX Solution, 'ExperienceEvaluator'
17/7/25
Kantar has this week launched a 'rapid and cost-effective' CX solution called ExperienceEvaluator, available on its Marketplace agile insights platform and allowing clients to benchmark and optimise customer experiences 'wherever they happen.' More.
London Opening for Opinions LTD
15/7/25
US data collection and fieldwork services firm Opinions LTD has announced the opening of a London research and testing facility, a joint venture between its Managing Directors Mark Kikel and Chris Sluder. More.
New CEO for Watch Me Think as Founders Step Back
8/7/25
The founders of video-based observational research firm Watch Me Think are stepping back from day-to-day operations, with the reins passing to a team led by newly promoted CEO Shawn Vaughn. More.




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What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




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