Online Panels in 2012Some key stories
Research Now Adds Mosaic US Census Data - 1/6/12 Online sampling and data collection firm Research Now has integrated Experian’s latest Mosaic USA consumer lifestyle segmentation data - some of it drawn from the 2010 census - into its US research panels.
Kantar Worldpanel Starts China Mobile Panel - 28/5/12 Kantar Worldpanel ComTech is launching what it bills as ‘the first continuous panel to gather representative mobile phone data in China’.
e-Rewards Buys iPinion - 8/5/12 Research Now owner e-Rewards, Inc. has reached an agreement to acquire mobile research specialist iPinion, LLC, which will be rebranded as ‘Research Now Mobile’.
ITV Extends Viewback across All Daytime Shows - 12/4/12 UK television broadcaster ITV has commissioned custom panels specialist EasyInsites to expand its ‘Viewback’ panel to cover all its daytime shows, including Daybreak, Lorraine, Loose Women and This Morning.
UK and US Growth Key for Confident YouGov -2/4/12 Online research firm YouGov plc has announced interim results for the six months ended 31 January 2012, with organic revenue growth of 12% and adjusted profit before tax of £2.2m. YouGov expects to pay its first dividend, when full year results are out.
WorldOne Opens in Shanghai - 23/3/12 Online healthcare data collection firm WorldOne has expanded its network in Asia with the opening of a new office in Shanghai, China, adding to its existing presence in Hong Kong and Tokyo.
Research Firms Healthy Despite Mixed Year for PDM - 14/3/12 UK firm Progressive Digital Media (PDM) has reported ‘disappointing’ 2011 results in its B2C division, revenues falling to £6.2m from £8.5m and contribution from £2.3m to £1.4m. However, the group said research agencies The iD Factor and ICD Research, which sit within the division, stood up well.
Peanut Labs Tool Offers ‘Ready-to-Poll’ Respondents - 17/2/12 US-based social media sampling firm Peanut Labs has launched a new DIY research product to provide users with access to a ‘ready-to-poll’ group of respondents.
Google and KN Launch Screenwise Panel - 10/02/12 Google has partnered with US-based consumer specialist Knowledge Networks to launch a panel of web users, who will opt in and be paid to allow the search giant to track the sites they visit and how they use them.
QuestBack Opens US Headquarters - 31/01/12 Norwegian enterprise feedback management (EFM) company QuestBack has today announced the opening of its new North American headquarters. Located in Bridgeport, Connecticut, the new office is intended as a foundation for ‘rapid expansion’ across the region.
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