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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
24/9/26
In Sao Paulo, customer engagement platform CleverTap has appointed Lohran Queiroz as Vice President for Latin America, where it sees potential for rapid growth. More.
TiVo Ads has enhanced its U.S. TV Viewership Data offering, combining its set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level feed. More.
Omnichannel marketing platform Attentive has added new capabilities to its agentic AI marketing solutions, in the form of 'Lifecycle Intelligence.' The new tool promises to help marketers understand customer behavior, value and product interests throughout their journey. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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