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RECENT NEWS ITEMS

Web Traffic Monitoring

BBC Intelligence Veteran Foucat Joins Publisher Hearst

1/4/26

Former BBC Studios Business Intelligence Director Sylvain Foucat has joined publisher Hearst UK as Head of Revenue Optimisation. More.

Sprinklr Partners with CreatorIQ

1/4/26

Unified CXM company Sprinklr has announced a strategic partnership and integration with creator marketing and benchmarking specialist CreatorIQ. The deal brings together creator intelligence, social media management and paid activation in a 'more connected marketing ecosystem'. More.

NIQ and MRI-Simmons Partner with Comscore's Proximic

31/3/26

NIQ and its majority-owned joint venture MRI-Simmons have joined Comscore's Data Partner Network, which allows users to transform ID-based datasets into contextual audiences using proprietary predictive technology developed by Proximic. More.

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Web Stats and Analysis Associations

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Web Analytics Association

The WAA is the US-based association for the profession.

The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.