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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
16/9/25
Dutch firm DVJ Insights is launching its advanced shopper data solution, Spenderlog, in Denmark, Sweden and Norway, via partnerships with Norstat and CatMan Solution. More.
Media effectiveness platform DoubleVerify (DV) has announced changes in its senior commercial management and leadership teams. They include the retirement of current Global Chief Commercial Officer Julie Eddleman, and the rehiring of Joris Stevens as SVP, Global Account Management. More.
Comscore has launched The Scoreboard, an interactive online showcase for its cross-platform measurement data, including behavioral insights for TV, digital, social and theatrical audiences. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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