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 RECENT NEWS ITEMS |
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Web Traffic Monitoring



9/10/25
CX management platform provider Sprinklr has appointed Anthony Coletta as its new CFO, effective immediately. More.
8/10/25
In the UK, an appeal by the Information Commissioner has succeeded in substantially overturning a 2023 ruling, which declared that facial recognition specialist Clearview AI could not be fined under GDPR. More.
8/10/25
In the week that digital TV pioneer TiVo officially quit the DVR market it started last century, Comscore has partnered with the company, to integrate enriched program metadata into its cross platform audience measurement. The move will 'unify content identification' across linear TV, streaming and digital. More.



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Web Stats and Analysis Associations
IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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