 |
|
 RECENT NEWS ITEMS |
|
| |
Web Traffic Monitoring
25/2/26
In New York, marketing software firm Zeta Global has announced financial results for the fourth quarter and full year 2025, with annual revenue up 29.7% to $1,305m and adjusted EBITDA up 44% to $278.7m. More.
Canadian venture studio AXL and independent marketing and media agency PUSH Media have partnered to launch STRATIS, an agentic AI operating system pulling together fragmented data for use by marketing intelligence and operations. More.
Following its acquisition by H.I.G. Capital in August last year, Kantar Media has announced it is rebranding as Fifty5Blue. More.
View all related news items
|
|
|
|
|
|
|
|
Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
|
Back to 