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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
7/8/26
Nielsen has acquired media monitoring, verification and measurement company DoubleVerify (DV) in an all-cash transaction valuing the company at around $2.15 billion. More.
Former Salesforce marketing leader Leah Pope has joined Zeta Global as Chief Marketing Officer, and will work alongside Candace Dean who has been promoted to Chief Communications Officer. More.
Bengaluru, India-based CRM software company Superleap has raised $3.7m in seed funding, with which to further develop its core machine learning model and autonomous task agents, and drive enterprise customer acquisition in the mid-market financial and commercial sectors worldwide. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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