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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
1/5/25
Consumer intelligence giant Circana has appointed Cara Pratt as President, Global Retail and Media, with a seat on its executive leadership team. More.
A new firm called Structify has launched in Brooklyn, New York, with $4.1m in seed funding led by Bain Capital Ventures. Structify's software takes prompts from a chat interface and crawls the web to build a custom dataset for a user's needs. More.
UK industry association the Market Research Society (MRS) has launched the 'Campaign for Better Data', which will offer guidance and training to help the sector 'strengthen and evolve' the quality of its outputs, and reinforce public trust in research. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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