 |
|
 RECENT NEWS ITEMS |
|
| |
Web Traffic Monitoring
12/6/25
'Creative Data Company' Vidmob has launched The Aperture, a framework helping marketers to assess creative parameters and their impact on performance. The tech decodes creative decisions into measurable elements and contextualizes them in categories such as production level, storytelling and tone. More.
In Europe, audience measurement and targeting solutions firm AudienceProject has partnered with RTL AdAlliance, the international media sales house of media company RTL Group. More.
In Dallas, Texas, independent marketing services and technology company PMG has announced the acquisition of Momentum Commerce, a retail media company known for its marketplace intelligence and its product- and brand-tracking Velocity platform. More.
View all related news items
|
|
|
|
|
|
|
|
Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
|
Back to 