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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
3/9/26
Comscore has added new features to its AI Intelligence solution, allowing users to measure the visibility of ad placements alongside chat responses, along with their impact on digital traffic, engagement and consumer behavior. More.
Yahoo DSP has launched its In-Flight Outcomes (IFO) service in Europe, promising users the ability to optimize programmatic campaigns in real time, by connecting media to real-world business outcomes including purchasing. More.
In the US, consumer understanding software firm Conveo has secured a $50 million Series A funding round. Funds will help expand its US business and drive its evolution 'from a research tool into infrastructure the entire enterprise runs on.' More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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