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Web Traffic Monitoring

Web Traffic Monitoring
Part of: MRT - Trends - Technologies - Techniques

 
 
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Web Traffic Monitoring
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Web Traffic Monitoring

Circana Names President, Global Retail and Media
1/5/25
Consumer intelligence giant Circana has appointed Cara Pratt as President, Global Retail and Media, with a seat on its executive leadership team. More.
New NY Firm Aims to Bring Order to Data Chaos
1/5/25
A new firm called Structify has launched in Brooklyn, New York, with $4.1m in seed funding led by Bain Capital Ventures. Structify's software takes prompts from a chat interface and crawls the web to build a custom dataset for a user's needs. More.
MRS and Top UK Firms Launch 'Better Data' Initiative
1/5/25
UK industry association the Market Research Society (MRS) has launched the 'Campaign for Better Data', which will offer guidance and training to help the sector 'strengthen and evolve' the quality of its outputs, and reinforce public trust in research. More.




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What's Included?
 
Software and services that measure and analyse visitor numbers, page views, paths through sites and so on, producing ratings and rankings for web ad currencies, logs and stats for site managers, and other such data. (But not software which acts on this: separate pages will appear soon for Web Site Optimisation and for Behavioural Targeting).
EDITORIAL - Google: Guest or Gatecrasher?
FEATURES


CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
comScore, Inc.
comScore has developed a revolutionary set of information products used by marketers, financial and strategic planners, money managers, economists and other senior executives. www.comscore.com

 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

Nielsen Online
Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behavior. www.nielsen-online.com


ALL SUPPLIERS

comScore - Hitwise - Intellitracker - Komli Media - Nielsen Online - QuantCast - The Market Watch - TubeMogul - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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