The MrWeb Directory

UK Viewing Facilities
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Christine Edwards
The Front Room
359 City Road, London, EC1V 1LR
020 7 837 7700

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The Front Room Logo

The Front Room

Our name symbolises our commitment to creating an environment that is extremely relaxed and comfortable, ensuring your groups are as productive and enjoyable as possible. From the moment you arrive you will notice the difference.

As well as offering first rate viewing facilities for research groups, we also understand and can deliver the entire research process depending on your needs;
  • Outstanding recruitment via Field Initiatives our recruitment companyModeration, analysis and reporting by our excellent research team within rdsi
  • We believe we offer all our clients a superior service all round.
Both facilities are assessed by the VFA. The below assessment is based on a minimum of ten reports obtained independently from clients of the facility. Using a scale of 0-5, a viewing facility must score at least 3.0 in each section and must score a minimum of 3.5 overall to qualify for VFA membership.
Rooms Available
Room No. 1
No. of Respondents
Observation Room?
Group Room
Yes - 8 Clients
Room No. 2
No. of Respondents
Observation Room?
Conference Room
up to 18
Room No. 3
No. of Respondents
Observation Room?
Room 3
Room No. 4
No. of Respondents
Observation Room?
Room 4
Services Provided
  • Air-conditioning throughout
  • Flat screen TV in all rooms (connection to VGA laptop)
  • Wireless internet access
  • DVD player in the group room and conference room
  • Flip charts available
Our Additional Services
Recruitment of groups from our sister company Field Initiatives.
Price Guide
For our viewing facility we charge a minimum charge of 590 for 2 hours viewing in the evening, and a minimum charge of 420 for 1.5 hours viewing in the daytime. These prices include hostessing, Audio and DVD recording, tea, coffee, biscuits and nibbles, and a flipchart.

For more information, please visit our website.
Association Memberships
Corporate / individual membership of MRS, AQR, VFA.