What we do...
PRI is South Africa's first eye tracking research company. Our team consists of the best minds in research and advertising. Our advisory board consists of Dr Ivan May, Prof Michel Wedel, Prof Nixon Kariithi, Chris Moerdyk, Ceceilia Khuzwayo, Barbara Cook and Mlukeki Ncube. We have the best models and sound methodologies including AMVIA (visual brand equity model) and ADgist (a snapshot print/billboard analysis model).

Number of employees: 10-19