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Split Second Ad Effectiveness Probed

South African eye tracking specialist Prompt Research Insights (PRI) has launched ADGist(TM), a measure of the effectiveness of print and billboards glimpsed very briefly. More

Sport Sponsorship Eye Tracking Launch

In South Africa, Havas Sports and Entertainment and eye tracking firm Prompt Research Insights have developed a tool to assess whether brands are looked at and registered by TV viewers during sports broadcasting. More

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