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US health marketing group Evoke has acquired full-service media strategy and buying agency AboveNation Media, whose range of data sciences and measurement services includes a proprietary client dashboard for predictive modelling and analysis of current performance.Read More
In New York, media giant NBCUniversal has hired Pankaj Kumar as SVP Measurement and Innovation, to create partnerships for its proprietary measurement solutions and give ad clients more tools analysing the reach and impact of their campaigns.Read More
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