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Rocket Fuel Opens Insights Unit

In the US, big data-based marketing platform Rocket Fuel has launched a research group dedicated to delivering new perspective and insights to help marketers plan and measure their strategy. More

Rocket Fuel Hires First Chief Customer Officer

In the US, artificial intelligence-driven marketing platform Rocket Fuel has hired former Google and DoubleClick CEM exec Ben Saitz for a new role, Chief Customer Officer. More

Rocket Fuel Resists Pull of Gravity4

In the US, the Board of artificial intelligence-driven marketing platform Rocket Fuel has rejected a second acquisition bid from ad targeting specialist Gravity4. Terms of the proposal have not been disclosed. More

Targeting Firm Rocket Fuel Opens in Brazil

US-based real-time targeting firm Rocket Fuel has expanded to Latin America with the opening of a new office in São Paulo, Brazil. More

Rocket Fuel Buys [x+1] in $230m Deal

Digital ad solutions firm Rocket Fuel Inc. is to acquire New York-based online audience targeting firm [x+1] for a neat $100m in cash plus 5.4m shares of its own common stock, valuing the deal at around $230m. Rocket Fuel also reported second quarter revenue up 70% year-on-year to $92.6m. More

Rocket Fuel Gets $50m for International Expansion

In the US, real-time targeting firm Rocket Fuel has raised $50m in new financing, earmarked for rapid global growth, recruitment and technological development. More

Rocket Fuel Upgrades Brand Booster Targeting Solution

In the US, real-time targeting firm Rocket Fuel has launched version 2.0 of its Brand Booster suite of survey-based optimization solutions, to deliver metrics across display, video, mobile and social advertising campaigns. More

Rocket Fuel Secures Funds and Expands to UK

Behavioral targeting platform Rocket Fuel has secured $6.6m in Series C funding, which it will use for new product development. The firm has also made its behavioural profiling technology available in the UK through the opening of European headquarters in London. More

Rocket Fuel Hires Havas Exec for Analytics Growth

In the US, online display ad specialist Rocket Fuel has appointed former Havas insights chief Jarvis Mak as Vice President of Analytics, and Stanford Computer Science Professor Yoav Shoham as a member of its advisory board. More

Behavioral Ad Platform Rolled Out

Behavioral targeting firm Rocket Fuel has launched an intelligent online ad-serving platform that combines social, behavioral, contextual, search and many other sources to understand consumer interest and intent. More

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