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The Career Clinic - UK


Skills, training and qualifications

 
Email your questions about getting into, and getting on in, Market Research to careers@mrweb.com along with your name and we'll pass them to the appropriate expert. Questions and answers will be shown on the site but will be anonymised as carefully as if we were writing up a qual b2b interview. Please note that questions pertaining to careers in unrelated fields - engineering, sales etc.. - will not be answered. All rights reserved.



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Q83.   I am due to start a graduate job, which involves training for the Certificate in Market Research which will take 3 years. If I moved to another company before these 3 years, can I continue my training with them, even if they do not have a structured program of training?
Answer


PREVIOUS QUESTIONS

Q78.  I'm a Senior Account Executive with a top-10 advertising agency. I'm keen on Brand Research...At the moment, I'm at the crossroads as I'm wondering whether to pursue the MRS Dip., or do I go in for the CIM Dip.?
Answer

Q51.  How do I get interviewer training - particularly relating to qualitative recruitment?
Answer

Q19.  I have been with a small market research consultancy for just over a year.(..) I have no real qualifications (..)What kind of positions can I be considered for in market research and how do I further my meagre experience?
Answer

Q12.  In the UK, is it more beneficial for a researcher to have both Qual and Quant skills (and experience), OR be a specialist in just either Qual or Quant?
Answer



Questions in full and answers



Q83.   I am due to start a graduate job, which involves training for the Certificate in Market Research which I understand will take 3 years, at which point I will be a member. I understand that there are only a handful of these companies that offer such schemes, however if I moved to another company before these 3 years, can I continue my training with them, even if they do not have a structured program of training? I would not wish to lose my training and would still like to become accredited.

A.   Jenny says: If you were to switch companies during the three year training period gaining the continued sponsorship from another company would need to be negotiated prior to accepting a job. I can't imagine there is any issue in the course itself preventing you switching companies. Should you secure another job and one that you really wanted and in the event this new organisation were not prepared to sponsor then the alternative would be to pay the fees yourself because it would be a shame not to complete.

As a precaution it might be a good idea to check your contract of employment for any penalty clauses on the reimbursement of course fees paid out on your behalf. Every organisation's training policy differs. For example some expect the employee to pay fees upfront and will only reimburse on successful completion and passing of each year's exams and some may request a % reimbursement should an employee leave before completion. Of course some just pay fees upfront with no penalties. The fact you are about to start a job with a company who are sponsoring you is an absolute bonus and shows their commitment to helping you train and develop.

Q78.   I'm in my late twenties and work as a Senior Account Executive with a top-10 advertising agency. I'm keen on Brand Research as I hope to take on the role of an Strategic Planner with an agency someday. At the moment, I'm at the crossroads as I'm wondering whether to pursue the MRS Dip. in order to focus on the field of Qualitative Research, or do I go in for the CIM Dip. that would give me a broader understanding of a marketing issues at hand?

A.   Liz says: If you're heart is in planning, have you tried to move within the agency you currently work for? This would certainly be the easiest and quickest way to make that move.

If you want to take the longer route into planning and move into qualitative research first, then the important thing to do is get a job. Neither of the qualifications you mention will really help you make that move and you will learn far more by joining the right employer in the right role than you will in the class room. That said it wouldn't do any harm to join the AQR (Association of Qualitative Research) and go along to some of the meetings they have. This way you will learn more about some of the specific issues facing qualitative research and have a chance to learn more by networking amongst the industry.

In terms of finding a role in qualitative research, you need to start sending your c.v. out to recruitment consultants like me.

Q51.   How do I get interviewer training - particularly relating to qualitative recruitment?

A.   Kate says: If you want to do qualitative research, i.e. moderating focus groups, you can get training to do this through an MRS course ( www.mrs.org.uk ) or if you already work for a research agency, then you could get this internally.

If you mean training to interview to find respondents for qualitative research then you would need to do this by working for a research agency as an interviewer for which you would be given interviewing training. You would need to contact research agencies to find a job like this - the names of agencies can be found on the agencies section of MrWeb ( www.mrweb.com/agencies ).

Q19.   I am currently working as a research assistant for a very small consultancy, doing both quant and qual. I am looking for a new job, hopefully a slightly bigger company where there is more scope for training etc. I have been with this market research consultancy for just over a year. Apart from [recent professional exams] I have no real qualifications and was not fortunate enough to get a place on a graduate scheme and because it has now been [several] years since I graduated I don't think I would qualify for such a scheme any longer! So what kind of positions can I be considered for in market research and how do I further my meagre experience? I'm unsure how to market myself. I would be extremely grateful for any advice you could offer and look forward to hearing from you soon.


A.   Sinead says: Thank you for your question. Size of the organisation you work for is not really of concern - people will be more interested in the type of work that you have been doing and how involved you have been in the research process. The next stage for you is to move to another agency, probably a larger agency so that you can benefit from more formal training and experience a wide range of research techniques/products.

You need to put a CV together and contact either recruitment consultancies and/or market research agencies directly. There are lots of opportunities around so don't be put off by the fact that you have worked for a small company as there are many benefits to working for smaller agencies.


Q12.   I'm currently working for an agency here in the Philippines. My Question is: in the UK, is it more beneficial for a researcher to have both Qual and Quant skills (and experience), OR be a specialist in just either Qual or Quant? I currently do both, but I feel as if my development is being held back because of this. Because of my Quasi-Qual/Quant status, I'm not given training in any of our Quant products, which would give me a huge edge over others. My background is in psychology, which makes me ideal for Quali work. I don't know if I should ask to be given purely Qual or purely Quant projects.

On the other hand, I'd be terribly bored if I handle projects for just one department only. I know I can excel in either department, but I don't know which I should focus my full attention on.

Another Question: Would a Quali researcher have bigger chances of earning big bucks than Quanti researchers, or vice versa? I'd appreciate your thoughts on this. Thanks.

A.   Sinead says: There are pros and cons to specialising in particular techniques - it depends on where you want to work. If you want to work in large agencies such as RI it is better to have specialised in one area. If you would prefer to work in smaller consultancies or move clientside then a combination of Qual & Quant is better. However there is no point specialising in a particular area if you are going to be bored so you should stick with what you find motivating and challenging and that will benefit you in the long term.

In answer to your final Question - at the moment Qual researchers are more likely to be able to negotiate higher salaries as there is a skills shortage.


   

Key to previous and current Agony Aunts / Uncles


Sinead Hasson, Hasson Associates
Kate Langford, Hasson Associates
Peter McGrath, PSD
Nick Gendler, then of KD Consulting
Debby Robson, then of SLS Services
Liz Norman, ENI
Caroline Steane / Clive Warren, CSA Recruitment
Jenny Bastin, then of Buckingham Personnel
Helen Pegnall, then of ENI






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