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The Career Clinic - UK


Which companies do n..? / state of the UK industry

 
Email your questions about getting into, and getting on in, Market Research to careers@mrweb.com along with your name and we'll pass them to the appropriate expert. Questions and answers will be shown on the site but will be anonymised as carefully as if we were writing up a qual b2b interview. Please note that questions pertaining to careers in unrelated fields - engineering, sales etc.. - will not be answered. All rights reserved.



List of previous Agony Aunts / Uncles


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PREVIOUS QUESTIONS

Q46.   I have a scientific background and experience as a market research analyst for Frost & Sullivan and HBS...Is the right description for my previous roles at F&S/HBS a market research analyst? Where can I look to find similar job positions?
Answer

Q7.   What are the hardest positions to fill in UK agencies at present? And on the client side? (- the hardest sectors?)
Answer

Q5.   Which companies, in your opinion, are at the forefront of web site research? How do you see this sector of MR progressing?
Answer

Q7.   What are the hardest positions to fill in UK agencies at present? And on the client side? (- the hardest sectors?)
Answer



Questions in full and answers



Q46.   I wonder if you could help me. I have not enclosed my cv but in a nutshell:

1. I have a scientific background, 12 yrs in medical research, I worked for Frost & Sullivan for 2 yrs as a market research analyst in the healthcare dept, interviewed key people, designed the questionnaire and analysed the information and wrote a report (300 pages +), all within a 3 month deadline; I then worked part time for a company called ... and did the same thing whilst I wrote a book; I now work in a lower role as a researcher for a publisher of consumer market reports, providing the library based research for a team of freelance writers.

The questions are :

1. Is the right description for my previous roles at F&S etc.. a market research analyst?

2. Where can I look to find similar job positions?

When I look (mrweb.co.uk and other job agencies) there doesn't appear to be any. The positions at F&S/... were quite demanding and required a high level of focus and ability. I just find it hard to believe there can not be a role for somebody with my skills within market research.

3. I would prefer to have a full-time permanent job than freelance.

4. Any advice for me?

A.   Sinead Hasson says: The positions you should look for are - market analyst, research analyst or business analyst. You should contact companies similiar to Frost & Sullivan directly and explain what you are looking for, often these companies will employ people on short term contracts dependent on workload however these will often be long term rolling contracts.

Keep looking at MrWeb as I am sure that occasionally these jobs will appear.

Q22.   I've been working in qualitative research for 3 years and am interested in new media research. As a company we have a fair share of dotcom and traditional companies asking us to do their site research. Which companies, in your opinion, are at the forefront of web site research? How do you see this sector of MR progressing?

A.   Peter says: New media is a fast growing area of research offering a whole range of options. Some agencies utilise new methodologies as opposed to more traditional ones. It would be unfair to express my personal preference without understanding your personal motivations and aspirations as this would have a significant bearing on where would be best for you.


Our own Nick Thomas says:

Try searching for 'Internet / New Media', 'Web site assessment' and / or 'Online questionnaires' in the appropriate menus in our directory at www.mrweb.com/agencies and you'll see what a large number of agencies are now offering various types of Internet research. As with any form of research, one of your first considerations could be what size of company you like working for - do you want to be in a small, very specialist agency dedicated to Web site assessment and Web strategy research, for example, working with the 'Net in a sleeves-up, familiar fashion or helping to develop a branded survey or panel for the Internet division of one of the top ten agencies? There are masses of options - you could perhaps contact Peter or any of the other consultants advertising on this site to discuss it further.

Q7.   What are the hardest positions to fill in UK agencies at present? And on the client side? (- the hardest sectors?)

A.   Sinead says: In agencies the hardest positions to fill are AD and junior Director positions - this is mainly because people at this level sometimes decide to move away from classic agencies and into consultancies or clientside roles. On the clientside there is a lack of people with good experience in new media and ecommerce and also it can be difficult to find people who have a good all round knowledge of research, primary and secondary. It is generally difficult for agency researchers to move clientside because they have specialised in particular areas or techniques, whereas for clientside research you need to have a general knowledge of marketing and all types of research techniques.

   

Key to previous and current Agony Aunts / Uncles


Sinead Hasson, Hasson Associates
Kate Langford, Hasson Associates
Peter McGrath, PSD
Nick Gendler, then of KD Consulting
Debby Robson, then of SLS Services
Liz Norman, ENI
Caroline Steane / Clive Warren, CSA Recruitment
Jenny Bastin, then of Buckingham Personnel
Helen Pegnall, then of ENI






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